Live Current Media Inc. Re-Caps Most Popular Online IPL Twenty20 Cricket Action

June 30, 2008 12:34 PM EDT

VANCOUVER & MUMBAI, India--(BUSINESS WIRE)--

Live Current Media Inc. (OTCBB: CMNN), a media company built around content and commerce destinations, and the DLF Indian Premier League today announced online traffic results of the official league site: www.IPLT20.com from its inaugural season. The site attracted over 50 million page views from over 5.2 million unique visitors during the April 19 - June 2 season. The world logged on to www.IPLT20.com to catch all of the DLF Indian Premier League action, representing a truly global fan base with visitors from India (56%), North America (10%), Northern Europe (7%), Western Asia (7%), and Australia and New Zealand (7%).

    Additional IPL online highlights include:

    --  www.IPLT20.com Live Scoreboard received 5.2 million page views
        over 24 matches representing nearly a quarter of overall site
        traffic.

    --  Over 5.4 million videos viewed with up to 15,500 simultaneous
        viewers of live matches online.

    --  The most viewed match was on May 21 between the Bangalore
        Royal Challengers and Chennai Super Kings with 2.2 million
        views.

    --  www.IPLT20.com had more unique visitors in May 2008 than other
        sports media sites, including: Nascar.com, Golf.com, NHL.com
        and NFL.com.

    --  The www.IPLT20.com photo gallery averaged 10 page views per
        visit.

    --  Fantasy Cricket on Facebook averaged 33 visits per user.(1)

As the Internet increasingly represents a preferred media of choice for fans around the world to connect with sports, the www.IPLT20.com website becomes an extremely valuable media entity from a return on investment standpoint. Live Current secured digital media content, live streaming and mobile rights for an average of $5 million annually as compared to TV broadcast rights investments of over $1 billion for a 10-year contract. The official IPL and BCCI sites have significant revenue margin opportunities based on the high value of online ad sales and sponsorship and low cost of customer acquisition to the site. Beyond the digital content agreement, there were no additional marketing expenditures required to attract the 50 million+ page views and consistently returning fans to the www.IPLT20.com website.

"Generating over 50 million page views without a single dollar of marketing investment clearly indicates the natural demand for, interest in and ease of access to the IPLT20.com site," says Mark Melville, acting CEO of Cricket.com and Chief Corporate Development Officer, Live Current Media Inc. "Online sports media in general and cricket specifically offers the breadth and depth global fans seek through any-time interaction, enabling access to multiple layers of content, photos and video from any Internet connection, 24-hours a day for live or archived content.

Live Current plans to launch the official BCCI site www.bcci.tv in beta before the July 18, 2008 test match between India and Sri Lanka and global cricket site www.cricket.com in beta by August 2008.

(1) All data points regarding IPLT20.com were tracked through Google Analytics. Other sports media site data: Quantcast.

About Live Current Media Inc.

Live Current Media Inc. builds, owns and operates some of the most powerful and engaging content and commerce destinations on the Internet. Through subject-specific DestinationHubs(TM), Live Current properties connect people to each other and to the information, brands, and products they are passionate about. Live Current has headquarters in Vancouver, Canada with a location in Seattle, WA and is publicly traded on the NASD OTCBB (CMNN). For more information, visit www.livecurrent.com.

Safe Harbor: Certain statements contained in this press release may constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Although Live Current Media Inc. believes the expectations reflected in such forward-looking statements are based on reasonable assumptions; it can give no assurance that its expectations will be attained. Factors that could cause actual results to differ materially from expectations include financial performance, regulatory changes, changes in economic conditions and other risks detailed from time to time in the Company's filings with the U.S. Securities and Exchange Commission. The forward-looking statements included in this press release represent the Company's views as of the date of this press release. The Company does not undertake any obligation to update any forward-looking statements, and readers are cautioned not to place undue reliance on these forward-looking statements.

Source: Live Current Media Inc.

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