Press Releases

CHICAGO, Dec. 4 /PRNewswire/ -- Leyla Arsan, Partner at Lotus Marketing Services, a marketing shop that provides integrated services for small to mid-sized companies; professional services firms, medical and finance clients. Lotus Marketing Services specializes in event marketing, social media, traditional and non-traditional public relations and design.

Leyla Arsan met Ted Rubin, Chief Marketing Officer for e.l.f. Cosmetics, at BlogWorld Expo, a new media conference, during the "speed networking" round. Arsan later interviewed Ted Rubin for her blog Sunday Morning Soliloquy.

This blog post gets into a little bit of Ted's background, his career prior to e.l.f Cosmetics. But the post concentrates mostly on how e.l.f., a beauty destination site, does not have a traditional marketing budget but uses social media marketing, online marketing and promotions to gain exposure in the marketplace.

e.l.f. Cosmetics has had some big wins partnering with big brands such as Virgin Mobile, Conde Nast and Hearst without a big ad spend. The e.l.f. advantage is that e.l.f. allows women to spoil themselves without going broke and that is attractive to partners.

The article further details e.l.f.'s demographics, the reach of their social media campaign and their grass roots efforts. In 2009, e.l.f. introduced Make Up At Home parties with mommy bloggers. e.l.f. partnered with Allure Magazine and SheSpeaks, a word of mouth agency, to organize the Make Up At Home parties. Female bloggers organize Make Up parties at their homes and receive media attention for the events. Due to the success of the Make Up At Home parties, e.l.f. is continuing the events in 2010.

Arsan itemizes the social media outlets where e.l.f. has a presence and outlines some statistics. The interview ends with Ted Rubin disclosing who they use for their affiliate marketing efforts and why, along with some current promotions that the e.l.f. site is running.

Leyla Arsan is a Partner at Lotus Marketing Services and has been blogging since 2004. She currently writes a personal blog, www.sundaymorningsoliloquy.com, a lifestyle blog where she discusses pop culture, details life as a marketer in Chicago, social media strategy and interviews small business owners and their marketing practices. She also writes a travel blog www.artuntravel.com/blog.

For more on this post see: Sunday Morning Soliloquy

http://www.sundaymorningsoliloquy.com/2009/11/interview-with-ted-rubin-from-elf.html

SOURCE Sunday Morning Soliloquy

ST. LOUIS, Dec. 4 /PRNewswire/ -- Financial blog, ChristianPF.com released an article discussing the generosity of a Real Estate School that is trying to help some of those looking for jobs by offering free real estate training. The owners of the company indicated they grew so tired of hearing negative news about the economy and the state of unemployment, that they decided to take matters into their own hands.

The company is a great example of how we should be helping each other out when times get tough, rather than fighting against each other. It's businesses like this that are going to help the economy turn around.

According to CTO David Goldstein, "Before the end of this year, RealEstateExpress plans to take 100 people from the roles of the unemployed and re-engage them as productive members of the work force."

The greatest thing about the deal is that there are no strings attached, they are just looking for people who are genuinely interested in getting their real estate license and pursuing that career path.

While real estate can be a tough business, it yields many rewards to those who stick it out. It seems that most established real estate professionals love their jobs and Real Estate Brokers are also one of the highest paying jobs without a college degree you can find out there.

Read the full article: http://www.christianpf.com/help-for-unemployed/

SOURCE ChristianPF.com

BOULDER, Colo., Dec. 4 /PRNewswire/ -- elephantjournal.com: KATHRYN BUDIG, YOGA TEACHER, ON LOVE

Kathryn Budig, a prominent yoga teacher, talks about her journey from unrequited love to healing--with a viewing of Twilight's New Moon along the way.

To read, visit elephantjournal.com:

http://www.elephantjournal.com/2009/11/a-new-moon-by-kathryn-budig/

elephantjournal.com: TASHI KING AND BREAST CANCER

elephantjournal.com takes a look at one young woman's journey in working with breast cancer.

To read and get involved, please visit:

http://www.elephantjournal.com/2009/11/help-tashi-king/

SOURCE elephantjournal.com

JEDDAH, Saudi Arabia, Dec. 4 /PRNewswire/ -- Susie of Arabia answers some pointed questions about Saudi and Muslim women, wearing the hijab, and advice for women contemplating marriage to Middle Eastern men in an interview she gave to Ghada's World. Access the link at Susie's Big Adventure.

http://susiesbigadventure.blogspot.com/2009/11/susie-of-arabia-interviewed-on-ghadas.html

http://susiesbigadventure.blogspot.com/2009/11/when-it-rains-it-pours.html

Did you ever wonder what Frankincense looks like or what it really is? You can find out in a post this past week on Susie of Arabia's other blog, Jeddah Daily Photo Journal.

http://susieofarabia.wordpress.com/

SOURCE Susie's Big Adventure

SEATTLE, Dec. 4 /PRNewswire/ -- The following blog post was published on December 1, 2009, by Shafeen Charania, author of the synthesis blog, winner of the 2008 Weblog award for best new blog, and Time.com's 25 best blogs of 2009.

Is Generation Y really that much of a mystery? Many consultants are preying on employers with statistics (like GenY is 80 million Americans strong - this is larger even than the baby boomer generation), and social media concepts, etc., saying that they'd better "get with the program" or lose out on this valuable demographic.

But are they really that different? At the end of the day - the differences are much smaller than we might think; and fundamentally, as an employer, I should be much more focused on being consistent and great for all my employees, and not just one group.

To learn more, please visit: http://interacc.typepad.com/synthesis/2009/12/yshmy.html.

Thank you.

SOURCE synthesis