Kellwood Corporate Strategy, Marketing & Communications Announces New Appointments
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NEW YORK, July 22 /PRNewswire/ -- In support of Kellwood's corporate strategy, marketing and communications efforts, the Company is pleased to name Erin Haggerty senior manager of corporate communications and announce the promotion of Sonaly Aditya to director of strategy and marketing, according to George Sokolowski, Kellwood Vice President Strategy & Chief Marketing Officer.
Erin Haggerty joins Kellwood from Pierce Mattie Public Relations, where she managed public relations campaigns and marketing strategies for various accounts such as Old Navy and GUESS Watches. As Kellwood's senior manager of corporate communications, she will be responsible for providing the leadership, oversight and management of the company's internal and external communications, media relations, web-based communications, as well as philanthropic and special events.
"We are very pleased to welcome Erin to the Kellwood family. Her solid public relations background and knowledge of the fashion industry dovetails directly into Kellwood's strategic objective of strengthening our presence in the women's market," said Sokolowski.
In addition, Sonaly Aditya has been promoted to director of strategy and marketing. In this capacity, she will be instrumental in providing strategic oversight and driving key marketing initiatives for the company as it evolves into a premier marketer of branded apparel, accessories, and footwear. Formerly, Aditya was manager of marketing and strategy, a post she has held since joining the Company in May 2007. Prior to Kellwood, Sonaly was brand manager at Lancome following a five-year stint in investment banking with JP Morgan.
"Since joining Kellwood, Sonaly has worked closely with both corporate and divisional management in the development of customer-centric strategies and leveraging consumer insights to help strengthen retailer relationships," said Sokolowski. "She is a talented professional and an invaluable asset to our team."
Both are based in New York and will report to Sokolowski.
Kellwood is a $1 billion leading women's apparel marketer. Specializing in branded products, the Company markets to all channels of distribution with products and brands tailored to each specific channel including Baby Phat(R), Phat Farm(R), Vince(R), Sag Harbor(R), Briggs New York(R) and Hollywould(R), as well as licensed brands XOXO(R) and David Meister(R). Kellwood is an affiliated portfolio company of Sun Capital Partners, Inc. ("Sun Capital"), a leading private investment firm specializing in leveraged buyouts and investments in market-leading companies. For more information, visit http://www.kellwood.com.
MEDIA CONTACT:
Jennifer L. Schumacher, Kellwood Company, 314-576-3393 or
jennifer.schumacher@kellwood.com.
SOURCE Kellwood Company
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