Intarcia Announces Two Positive Phase 3 Trials for ITCA 650 in Type 2 Diabetes: FREEDOM-1 and FREEDOM-1 High Baseline (HBL) Study Results Oct 1, 2014 10:35PM

BOSTON, Oct. 1, 2014 /PRNewswire/ -- Intarcia Therapeutics, Inc. today announced successful top-line results from two of its four phase 3 clinical trials for ITCA 650 (exenatide, delivered continuously once or twice yearly through a matchstick-sized, subcutaneous osmotic mini-pump). The first trial, FREEDOM-1, was a placebo-controlled, double-blind phase 3 clinical trial that tested the efficacy and safety of ITCA 650 in patients with type 2 diabetes against placebo. This study demonstrated ITCA 650 to be significantly superior to placebo for both 40 mcg and 60 mcg doses, and met all its clinical endpoints. Also, pre-specified sub-group analyses showed substantial improvement in hyperglycemia across a wide spectrum of patients and background medications. The second trial, FREEDOM-1 HBL (High Baseline), was an open-label phase 3 clinical trial in type 2 diabetes patients with very high baseline HbA1c levels between 10-12%. The 39-week (9-month) results showed a sustained reduction of 3.4% in HbA1c among these poorly controlled patients. The HBL study also showed the ability of a 39-week therapy with ITCA 650 to bring 25% of these patients, many uncontrolled on multi-drug therapy, to their HbA1c goal of <7%. The full findings for both phase 3 trials will be submitted for presentation at the American Diabetes Association (ADA) annual meeting in June of 2015 in Boston. If approved, ITCA 650 would be the first and only injection-free GLP-1 therapy to deliver up to a full year of treatment in a single subcutaneous mini-pump. Both 6-month and 12-month mini-pumps are in full development for ongoing and additional phase 3B studies planned for next year.

"I am extremely pleased with these phase 3 results. They delivered everything one could have hoped regarding ITCA 650's ability to provide sustained blood sugar control for many type 2 diabetes patients who are not achieving their goals – and all of this without the need for regular self-injections," said Robert Henry, M.D., Chief, VA Endocrinology & Metabolism, and Professor of Medicine in Residence at UCSD. "I think these new data indicate clearly that the ITCA 650 method of delivery provides an uninterrupted, smooth and continuous dose that assures adherence without the need for patient action or behavior modification, which we all know is extremely challenging for many patients. With continued success in the remaining phase 3 trials, we should have a real game-changing therapy available soon to help physicians to better manage this serious disease. We desperately need new innovations like ITCA 650 that have the potential to positively affect the treatment of this devastating and growing epidemic worldwide."

"Our first phase 3 results are truly remarkable and they mark a major milestone for our company and for our mission to bring potential game-changing and life-enhancing therapies to patients, payors, and providers," said Kurt Graves, Chairman, President and Chief Executive Officer of Intarcia. "We will continue our aim to be disruptively innovative in diabetes and metabolism while also building a focused pipeline in other chronic and serious diseases where we believe we can win for patients. We now have evidence that we have a totally new and transformational way of delivering important medicines. Many thought an emerging biotech company could never innovate enough, finance enough, or execute well enough to bring a transformational therapy through phase 3 in a major disease area like type 2 diabetes. But we've proven it can be done, and done well. This landmark event for Intarcia was made possible by our vision and our pioneering people, our world-class investors, our key partners like Quintiles, and the 5,000 people who are volunteering for our clinical studies, and the doctors, nurses/PAs and clinical trial coordinators who've managed those studies. I offer my heartfelt thanks to each and every one of them. We now look forward to finishing the rest of our trials and working closely with global health authorities as we strive to prepare ITCA 650 for filing and registration, and then to make it available to patients and the broader healthcare system."

Methodology and Scope of the FREEDOM-1 Clinical TrialThe FREEDOM-1 study was a placebo-controlled, double-blind study involving type 2 diabetes patients whose HbA1c was not controlled on diet and exercise alone, or in many cases, were taking up two or three oral anti-diabetes drugs. Subjects enrolled in the trial had HbA1c measures between 7.5% and 10.0%. 460 patients were randomized into three groups in a 1:1:1 ratio, evaluating ITCA 650 40 mcg/d and 60 mcg/d versus placebo. Subjects in the active arms were treated for the first 13 weeks with 3-month devices that delivered an initial dose of 20 mcg/d, and then treated with 6-month ITCA 650 at doses of 40 or 60 mcg/d. The Primary Endpoint was HbA1c reduction over 39 weeks. Secondary endpoints included changes in weight, and the percent of subjects reaching an HbA1c goal of <7%.

Methodology and Scope of the FREEDOM-1 HBL Clinical TrialConcurrent with FREEDOM-1, Intarcia also conducted an open-label study called FREEDOM-1 HBL (high baseline), for patients who met all eligibility criteria for FREEDOM-1, but whose baseline HbA1c was greater than 10% but less than 12%. All patients in this study were treated with ITCA 650 20 mcg/d for the first 3 months and with ITCA 650 60 mcg/d for the next 6 months. Pre-study oral anti-diabetic agents (OADs) were maintained unchanged for the 39 weeks of treatment.

About ITCA 650ITCA 650 (a once or twice-yearly continuous subcutaneous delivery of exenatide) is being developed for the treatment of type 2 diabetes. The investigational therapy employs Intarcia's proprietary technology platform involving a matchstick-size, miniature osmotic pump that is placed sub-dermally to provide continuous and consistent drug therapy, and the company's proprietary formulation technology, which maintains stability of therapeutic proteins and peptides at human body temperatures for extended periods of time. Exenatide, the active agent in ITCA 650, is a glucagon-like peptide-1 (GLP-1) receptor agonist currently marketed globally as twice-daily and once-weekly self-injection therapies for type 2 diabetes. Upon approval, ITCA 650 would represent the first injection-free GLP-1 therapy that can deliver a full year of treatment from a single placement. ITCA 650 is currently in a global phase 3 clinical trial program called FREEDOM.

About the Overall FREEDOM Phase 3 Clinical Trial ProgramIntarcia's FREEDOM clinical program is designed to evaluate the safety and efficacy of ITCA 650 (continuous subcutaneous delivery of exenatide) for the treatment of type 2 diabetes. Intarcia expects to enroll 5,000 patients at more than 500 clinical trial sites in more than 30 countries. The clinical studies will cover a broad range of patients whose diabetes is not controlled by oral anti-diabetes medications including metformin and metformin-based combinations.

  • FREEDOM-1 is a U.S.-only, placebo-controlled, double-blind study comparing ITCA 650 doses of 40 mcg/d and 60 mcg/d to placebo. This study has been completed.
  • FREEDOM-1 HBL (High Baseline) is an open-label study for patients meeting all the entrance criteria for FREEDOM-1, but with HbA1c levels greater than 10%. This study has been completed.
  • FREEDOM-2 is a 500-patient, global, active-comparator controlled, double-blind, double-dummy study in patients on metformin only, comparing ITCA 650 20 mcg/d for 13 weeks plus ITCA 650 60 mcg/d for 39 weeks to patients taking sitagliptin (Januvia®, Merck). This study is ongoing and on track for completion in summer of 2015.
  • FREEDOM-CVO Safety Study is a global, placebo-controlled cardiovascular outcomes study examining the safety of ITCA 650 at 60 mcg/d vs. placebo in approximately 4,000 patients on a variety of approved anti-diabetes therapies. This study is ongoing and on track.

About Intarcia Therapeutics, Inc.Intarcia Therapeutics, Inc. is a biopharmaceutical company developing therapies to enhance treatment outcomes by optimizing and improving the efficacy, continuous administration and tolerability of drug therapies. In addition, delivering medicines just once or twice yearly has the potential to ensure improved patient adherence and compliance, which is very poor in most chronic diseases. Intarcia's drug development expertise and competitive edge are demonstrated by its abilities to stabilize proteins and peptides at above-body temperature and to deliver them in a constant and consistent manner via Intarcia's proprietary technology platform. Intarcia is conducting a phase 3-stage development program for type 2 diabetes that consists of four separate clinical trials, two of which have been completed. Intarcia continues to conduct research and development, utilizing its platform technology, to treat other chronic serious disorders in the field of diabetes and obesity. For more information on the Company, please visit www.intarcia.com.

Intarcia and its logo are registered trademarks of Intarcia Therapeutics, Inc.

SOURCE Intarcia Therapeutics, Inc.


MMA Unveils 2014 Regional Smarties Winners for LATAM and North America Oct 1, 2014 10:30PM

New York (PRWEB) October 01, 2014

The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, today announced the winners of the coveted 2014 Regional Smarties for LATAM and North America. After months of deliberation by a panel of leading marketers and mobile experts, the MMA announced the winners at an awards gala culminating its annual SM2 Innovation Summit.

Now in its tenth year, the Smarties regional programs provide very tangible benchmarks around mobile marketing creative and effectiveness. Winners were selected from over thousands of entries from North America and LATAM.

"We saw a record number of incredibly strong entries for our Regional Smarties this year," said Sheryl Daija, chief strategy officer, MMA. "It's clear that brands in both North America and LATAM are innovating in the mobile space like never before and are investing heavily in finding new and creative ways to build stronger bonds and better loyalty with their customers."

Awarded "Best in Show" in LATAM, Heineken and PorQueNão? provided a unique understanding of the Brazilian premium sales channel and its consumers through its Heineken Delegates campaign. Using mobile, Heineken established a two-way conversation with consumers to learn their experiences at various points of sale (POS) and rewarded them with prizes. This valuable data provided the company with actionable data and a unique analysis on the strengths and weaknesses of each POS.

Taking the same honor in North America, Sony Electrics, UM and Amazon Media Group, introduced consumers to Sony's brand new 4K Ultra HD TV through a seamless, cross-device mobile experience. Through optimizing creative for each mobile channel, the product's unique features, including 4K ultra high definition and a brilliant color display, were brought to life in a extremely impactful way.

"There's no doubt that the mobile industry is continuing to mature in LATAM," said Fabiano Destri Lobo, managing director, MMA LATAM. "We're excited that more and more companies in the region are turning to mobile to create and deliver meaningful customer experiences that build awareness."

2014 REGIONAL SMARTIES AWARD WINNERS / NORTH AMERICA:

Best In Show

Sony Electronics and UM and Amazon Media Group
Sony 4K Ultra HD TV Launch
USA

MARKETING STRATEGY AWARDS

BRAND AWARENESS

Gold
Dunkin' Donuts and Hill Holliday
Dunkin' Donuts: Running With Friends
USA

Bronze
USA TODAY
USA TODAY 'Know Your News Sources' Dinner Party Digital Game
USA

LEAD GENERATION / DIRECT RESPONSE / CONVERSION

Gold
The Home Depot and Carat & The Richards Group
The Home Depot Black Friday Mobile Campaign
USA

Bronze
OpenTable and AppLovin
Dynamic Personalized Retargeting For Mobile App Users
USA

PRODUCT / SERVICES LAUNCH

Silver
Greater Fort Lauderdale Convention & Visitors Bureau and Starmark
Goodbye Chilly. Hello Sunny.
USA

Bronze
Outspoken
Passbook by Outspoken
USA

SOCIAL IMPACT / NOT FOR PROFIT

Silver
NAMI NYC Metro and JWT New York
I Will Listen
USA

Bronze
People for the Ethical Treatment of Animals and Waterfall
PETA Taps Integrated Mobile Campaigns to Rally Viral Advocacy and Help Animals
USA

WEARABLES IMPACT ON MARKETING

Gold
Walgreens
Balance Rewards
USA

Silver
Nike and R/GA New York
Win the Hour
USA

Bronze
Kenneth Cole and Ready Set Rocket
Mankind by Kenneth Cole Google Glass App
USA

CHANNEL MEDIA STRATEGY AWARDS

CROSS MEDIA INTEGRATION

Gold
Dunkin' Donuts and Hill Holliday
#DunkinReplay
USA

Silver
Citi and Publicis Kaplan Thaler
Citi Bike
USA

Bronze
Proctor & Gamble Pantene and Arc Worldwide + Starcom MediaVest Group
Pantene Weather Program
USA

CROSS SCREEN ADVERTISING

Gold
Sony Electronics and UM and Amazon Media Group
Sony 4K Ultra HD TV Launch
USA

Bronze
Applebee's and YouMe & BPN
Spicing Things Up Cross-Platform
USA

MESSAGING

Gold
Sony Music and Kik Interactive
Sony Records, IPG Media Lab and Kik Launch First Global Music Marketing Campaign with One Direction
USA

MOBILE APP

Gold
Nike and R/GA New York
The Nike SB App
USA

Silver
Glasses.com and LUXOTTICA
Glasses.com 3-D virtual Try-on App
USA

Bronze
Citi and Publicis Kaplan Thaler
Citi Bike
USA

MOBILE WEBSITE

Gold
Lincoln and Team Detroit
Lincoln.com Mobile Site Redesign
USA

NATIVE ADVERTISING

Silver
Taco Bell and DigitasLBi
Taco Bell Breakfast Launch
USA

TABLET CAMPAIGN

Gold
Lincoln and Team Detroit
2013 MKZ/29HD Tablet Magazine Integration
USA

ENABLING TECHNOLOGIES AWARDS

LOCATION BASED

Gold
NEUTROGENA and Ansible
SUN ACTIVATED ADVERTISING
USA

Silver
Panera Bread and Maxus
Panera Bread Favorites
USA

Bronze
Proctor & Gamble Pantene and Arc Worldwide + Starcom MediaVest Group
Pantene Weather Program
USA

VIDEO / RICH MEDIA

Silver
Disney and 4D and AdColony
Disney Infinity
USA

Bronze
Macy's and PadSquad
Macy's Inc Tablet Lookbook
USA

INNOVATION

Silver
Lincoln and Team Detroit
2013 MKZ In-Taxi NFC Test
USA

Bronze
P&G / Oral-B and iconmobile Group
Oral-B Bluetooth-Connected Electric Toothbrush and Application
USA

Bronze
Purina and Deep Focus
Purina Trust
USA

2014 REGIONAL SMARTIES AWARD WINNERS / LATIN AMERICA:

Best In Show
Heineken and PorQueNão?
Heineken Delegates
Brazil

MARKETING STRATEGY AWARDS

BRAND AWARENESS

Gold
Coca-Cola and Flock
Volvámonos Locos
Mexico

Silver
Televisa and Comercio Mas S.A. de C.V.
Televisa
Mexico

Bronze
Suvinil and PorQueNao?
Crie Suvinil
Brazil

LEAD GENERATION / DIRECT RESPONSE / CONVERSION

Gold
Heineken and PorQueNão?
Heineken Delegates
Brazil

Silver
DeVry Brasil and PorQueNão?
DeVry Study Monitor
Brazil

SOCIAL IMPACT / NOT FOR PROFIT

Gold
Casa da Criança Santo Amaro and Mood/TBWA
WhatsApp Storytellers
Brazil

CHANNEL MEDIA STRATEGY AWARDS

CROSS MEDIA INTEGRATION

Gold
Coca-Cola and Flock
Volvámonos Locos
Mexico

Bronze
Televisa Televisión
Televisa: Tu Diriges
Mexico

MOBILE APP

Gold
Mondelez / Club Social and CUBOCC PUBLICIDADE
Possibiland
Brazil

Silver
Suvinil and PorQueNao?
Crie Suvinil
Brazil

Bronze
Coca-Cola and Flock
Volvámonos Locos
Mexico

ENABLING TECHNOLOGIES

LOCATION BASED

Gold
Reckitt Benckiser / SBP and Adsmovil
SBP
Colombia

Silver
Mondelez / Club Social and CUBOCC PUBLICIDADE
Possibiland
Brazil

Bronze
Coca-Cola and Flock
Volvámonos Locos
Mexico

INNOVATION

Gold
Giraffas and Mood/TBWA
The Goal Screen
Brazil

About the Mobile Marketing Association (MMA)
The MMA is the world's leading global non-profit trade mobile marketing association comprised of more than 800 member companies, from nearly fifty countries around the world. Our members hail from every faction of the mobile marketing ecosystem including brand marketers, agencies, mobile technology platforms, media companies, operators and others. The MMA's mission is to accelerate the transformation and innovation of marketing through mobile, driving business growth with closer and stronger consumer engagement. Anchoring the MMA's mission are four core pillars; to cultivate inspiration by driving the innovation for the Chief Marketing Officer; to build the mobile marketing capabilities for the marketing organizations through fostering know- how and confidence; to champion the effectiveness and impact of mobile through research providing tangible ROI measurement; and advocacy. Additionally MMA industry-wide committees work collaboratively to develop and advocate global best practices and lead standards development.

Mobile Marketing is broadly defined as including advertising, apps, messaging, mCommerce and CRM on all mobile devices including smart phones and tablets. Members include, American Express, AdChina, Colgate - Palmolive, Dunkin' Brands, Facebook, Google, Group M, Hewlett Packard, Hilton Worldwide, Kellogg Co., L'Oréal, MasterCard, McDonalds, Microsoft, Mondelez International Inc., Pandora Media, Procter & Gamble, R/GA, The Coca-Cola Company, The Weather Company, Unilever, Visa, Vodafone, Walmart, xAd, Zenith Optimedia and many more. The MMA's global headquarters are located in New York with regional operations in Europe/Middle East/Africa (EMEA), Latin American (LATAM) and Asia Pacific (APAC). For more information about the MMA please visit http://www.mmaglobal.com.

Read the full story at http://www.prweb.com/releases/2014/10/prweb12218307.htm


MMA Unveils 2014 Global Smarties Winners Honoring Exceptional Campaigns in Mobile Marketing Oct 1, 2014 10:30PM

New York, NY (PRWEB) October 01, 2014

A stellar showcase of marketer, media, technology and agency excellence from around the world was presented tonight at the 2014 MMA Global Smarties Gala at the Highline Stages in New York City, where the winners of the coveted Global Smarties were revealed.

As mobile technology and capabilities advance, creativity, innovation and impressive results in mobile marketing set the stage for a future of what's possible. The winners of the Smarties represent those who are blazing new trails, exhibiting bravery and innovation across the sizzling and competitive mobile marketing ecosystem.

This year's most prestigious "Best in Show" was awarded to Hindustan Unilever and PHD for their "Kan Khajura Tesan" campaign in Bihar, India. This campaign leveraged the uniqueness of mobile by creating a new media channel to reach a rural population of 137 million who suffer from daily power cuts, but where 86 percent of the population owns a mobile phone. By delivering "free, on-demand and always-on" entertainment, Unilever was able to build a new loyal consumer base for a number of products to what has been an unreachable audience.

"Khan Khajura Tesan was a beautiful campaign that proves that marketers are only limited by their own imagination regarding what's possible in mobile," said Sheryl Daija, chief strategy officer at the MMA. "This was truly a groundbreaking campaign where Unilever courageously leveraged the power of mobile. Many of the winners of the 2014 Smarties exhibited that while mobile is most global of media, it is also the most local."

In addition to recognizing mobile creativity and effectiveness, the Smarties also revealed a number of companies who received accolades for being industry trailblazers and disruptors. The Industry Awards were handed to an impressive group of companies including:

   •  Marketer of the Year: Unilever
   •  Marketer to Watch: Ford Motor Company
   •  Media Company of the Year: Facebook
   •  Agency of the Year: Razorfish "Unilever was honored as Marketer of the Year for their leadership and commitment to mobile on a worldwide basis," said Greg Stuart, CEO, at the MMA. "Their work and investment in mobile is a great example of how a brand is transforming their business through mobile. This year we received more innovative and inspiring entries than ever before, a sign that marketers are really thinking outside the box as the mobile space continues to evolve." In conjunction with the announcement of the Smarties Winners, the MMA also launched a Smarties Trend Report highlighting strategies behind some of the best practices framework based the winning campaigns. Some of the key trends included: 1. The Gateway to Dynamic Personalization

   •  one to one engagement allows marketers to provide more personalized content. 2. The Consumer-Needs Compass

   •  20% of campaigns used location enabling brands to reach the right person at the right time, with the right message in the right place with the right mindset 3. The "Always on" Brand-Station

   •  40% of winning entries provided "always on" brand experiences provide entertainment or a specific service to their consumer 4. The Campaign Engagement Link

   •  mobile-centric campaigns that harness mobile technology to amplify other channel efforts 5. The Mobile Social Influence

   •  33% of the winning campaigns show how brands are taking advantage of existing social platforms, and their users, to grow their brands in more organic ways. 6. The Internet of Things

   •  product is now becoming a conduit of the message and brand experience.

2014 GLOBAL SMARTIES AWARD WINNERS:

Best In Show
Hindustan Unilever and PHD India
Kan Khajura Tesan
India

MARKETING STRATEGY AWARDS

BRAND AWARENESS

Gold
Hindustan Unilever and PHD India
Kan Khajura Tesan
India

Silver
Mercedes-Benz USA and Razorfish
Take the Wheel
USA

Bronze
KIA and MNET
KIA "Game On"
Australia

LEAD GENERATION / DIRECT RESPONSE / CONVERSION

Gold
Mercedes-Benz USA and Razorfish
Take the Wheel
USA

Gold
WWF DENMARK & WWF TURKEY and 41? 29!
#LastSelfie
Turkey

PRODUCT / SERVICES LAUNCH

Gold
Mercedes-Benz USA and Razorfish
Take the Wheel
USA

Silver
Qol Devices, Inc. and R/GA
Alvio
USA

PROMOTION

Gold
Virgin Mobile Australia and Starcom Australia in partnerships with OGB & Havas Worldwide
Virgin Mobile Game of Phones
Australia

Silver
Old Navy and A2G
Tweet For Your Feet
USA

Silver
Unilever / Elidor (Sunsilk) and Manajans / JWT
Catch Pink If You Can
Turkey

RELATIONSHIP BUILDING / CRM

Silver
DeVry Brasil and PorQueNão?
DeVry Study Monitor
Brazil

Bronze
Coca-Cola (Japan) Company, Limited and DENTSU INC.
My Favorite Cafe - GEORGIA Vending Machine App
Japan

SOCIAL IMPACT / NOT FOR PROFIT

Gold
WWF DENMARK & WWF TURKEY and 41? 29!
#LastSelfie
Turkey

Bronze
NAMI NYC Metro and JWT New York
I Will Listen
USA

WEARABLES IMPACT ON MARKETING

Gold
Rip Curl and VML Australia
Rip Curl Search GPS
Australia

Silver
Walgreens
Balance Rewards
USA

Bronze
Nike and R/GA New York
Win the Hour
USA

CHANNEL MEDIA STRATEGY AWARDS

CROSS MEDIA INTEGRATION

Gold
Dunkin' Donuts and Hill Holliday
#DunkinReplay
USA

Silver
Toyota Corolla and Saatchi & Saatchi LA
Corolla Style
USA

Silver
Unilever / Dove and Mindshare
Helping Girls Love their Hair Deep Down to the "Cell-Fie"
Vietnam

CROSS MOBILE INTEGRATION

Silver
Beats Music and R/GA London
Beats Music
USA

Bronze
Tastic and Yonder Media in partnership with MediaShop and Tag Promotions
Tastic Red Pot Campaign
South Africa

CROSS SCREEN ADVERTISING

Gold
Sony Electronics and UM and Amazon Media Group
Sony 4K Ultra HD TV Launch
USA

Silver
Samsung Electronics and Starcom MediaVest Group
1st Cross Screen, Real-time Audience Experience App in Turkey powered by Samsung Galaxy S5
Turkey

Bronze
Unilever China Walls Cornetto (icecream) and PHD China
Cornetto - Express love in 8 seconds
China

IN-APP OR GAMING ADVERTISING

Silver
BENGAY® and Ansible
BENGAY - CHAMPIONING MOVEMENT, IN THE MOMENT
USA

Silver
Google Maps App and Essence
Google Maps App QuizUp Campaign
England

Bronze
State Farm and Rovio/Angry Birds
State Farm & Rovio--Native/Mobile
USA

MESSAGING

Silver
DoSomething.org and Mobile Commons
Mobile Commons & DoSomething.org Text with The President Campaign
USA

MOBILE APP

Gold
Nike and R/GA New York
The Nike SB App
USA

Silver
Beats Music and R/GA London
Beats Music
USA

Bronze
Sports Revolution and Sports Revolution
CelticLIVE App
England

MOBILE SEARCH

Gold
Red Roof Inn and 360i
Red Roof Inn Flight Cancellation Coup
USA

Silver
TD Ameritrade and Adobe
Leveraging Mobile to Drive Acquisitions
USA

MOBILE WEBSITE

Gold
Nike and Razorfish Hong Kong
Nike Locker Room
Hong Kong

Bronze
Lincoln and Team Detroit
Lincoln.com Mobile Site Redesign
USA

NATIVE ADVERTISING

Gold
Google Maps App and Essence
Google Maps App QuizUp Campaign
England

Bronze
Jeep Cherokee and The Weather Company
Jeep Native Takeover on The Weather Channel App for iPhone
USA

Bronze
Lexus and Electronic Arts
Lexus & Real Racing 3's Virtual Test Drive
USA

TABLET CAMPAIGN

Gold
Qol Devices, Inc. and R/GA
Alvio
USA

Silver
Amoedo and Artplan
Pipe Burst
Brazil

Bronze
Lincoln and Team Detroit
2013 MKZ/29HD Tablet Magazine Integration
USA

USE OF MOBILE SOCIAL MEDIA

Silver
Old Navy and A2G
Tweet For Your Feet
USA

ENABLING TECHNOLOGIES

LOCATION BASED

Gold
Virgin Mobile Australia and Starcom Australia in partnerships with OGB & Havas Worldwide
Virgin Mobile Australia
Australia

Silver
NEUTROGENA and Ansible
Sun Activated Advertising
USA

VIDEO / RICH MEDIA

Gold
Nike and R/GA New York
The Nike SB App
USA

Bronze
Toyota Corolla and Saatchi & Saatchi LA
Corolla Style
USA

INNOVATION

Gold
Qol Devices, Inc. and R/GA
Alvio
USA

Silver
Hindustan Unilever and PHD India
Kan Khajura Tesan
India

Bronze
P&G / Oral-B and Iconmobile Group
Oral-B Bluetooth-Connected Electric Toothbrush and Application
USA

About the Mobile Marketing Association (MMA)
The MMA is the world's leading global non-profit trade mobile marketing association comprised of more than 800 member companies, from nearly fifty countries around the world. Our members hail from every faction of the mobile marketing ecosystem including brand marketers, agencies, mobile technology platforms, media companies, operators and others. The MMA's mission is to accelerate the transformation and innovation of marketing through mobile, driving business growth with closer and stronger consumer engagement. Anchoring the MMA's mission are four core pillars; to cultivate inspiration by driving the innovation for the Chief Marketing Officer; to build the mobile marketing capabilities for the marketing organizations through fostering know- how and confidence; to champion the effectiveness and impact of mobile through research providing tangible ROI measurement; and advocacy. Additionally MMA industry-wide committees work collaboratively to develop and advocate global best practices and lead standards development.

Mobile Marketing is broadly defined as including advertising, apps, messaging, mCommerce and CRM on all mobile devices including smart phones and tablets. Members include, American Express, AdChina, Colgate - Palmolive, Dunkin' Brands, Facebook, Google, Group M, Hewlett Packard, Hilton Worldwide, Kellogg Co., L'Oréal, MasterCard, McDonalds, Microsoft, Mondelez International Inc., Pandora Media, Procter & Gamble, R/GA, The Coca-Cola Company, The Weather Company, Unilever, Visa, Vodafone, Walmart, xAd, Zenith Optimedia and many more. The MMA's global headquarters are located in New York with regional operations in Europe/Middle East/Africa (EMEA), Latin American (LATAM) and Asia Pacific (APAC). For more information about the MMA please visit http://www.mmaglobal.com.

Read the full story at http://www.prweb.com/releases/2014/10/prweb12218010.htm


National Experts in soil, groundwater, and vapor intrusion cleanup launch new website offering long-term solutions for private and public stakeholders Oct 1, 2014 10:25PM

Indianapolis, Indiana (PRWEB) October 01, 2014

National Experts in soil, groundwater, and vapor intrusion cleanup launch new website offering long-term solutions for private and public stakeholders

EnviroForensics, a leading environmental consulting and remediation firm, announces the launch of a consumer-friendly, comprehensive website for better access to long-term environmental cleanup solutions. With roots as an Indiana environmental company, Enviroforensics extends its expertise to businesses, lawfirms, and public entities throughout the United States.

Enviroforensics.com, launched earlier this month, is designed to provide business and property owners with greater access to experts in the field of environmental consulting. In addition, the firm and its site help to simplify the process of coordinating a vapor intrusion assessment, investigation, and mitigation, along with securing services for insurance archeology, expert witnesses, and cleanups.

President and CEO, Stephen R. Henshaw, P.G. comments, "Through our new site, we hope to help property and business owners gain a better understanding of the process involved in conducting environmental assessments and cleanups. We have laid out the necessary steps to securing a thorough investigation of environmental conditions, while getting all reporting paperwork and policies in order. Our goal with our clients is to educate, remediate, and turn environmental liabilities into assets."

Henshaw, an environmental consultant with a highly regarded profile in the field of industrial operations, points out the website's resources for the dry cleaning industry. With the newest EPA guidelines impacting perchloreothylene cleanup efforts, EnviroForensics has placed an emphasis on the development of it newest online assessment tool. Through an online form, land and business owners with a relationship to the dry cleaning industry, can begin the process of assessing its insurance policies, proper care in handling hazardous chemicals, and recordkeeping. After the form has been completed, an environmental consultant will follow up and walk the business owner through the full dry cleaner cleanup and remediation process.

A form is also available for businesses and entities outside of the dry cleaning industry.

Ultimately, EnviroForensics offers an extension of its expertise and services through access to the site. Through a presentation of services, the site serves as a launchpad to prepare private and public land and business owners for the necessary steps involved in the process of mitigation, planning, and financial management.

EnviroForensics employs an exemplary team of engineers and scientists who have developed and contributed their work to major studies, technologies, and cleanups throughout the country. The team of environmental consultants carries extensive knowledge and expertise in resolving challenging environmental issues. From actual site investigations to political, regulatory, legal, and technical issues, EnviroForensics offers business-oriented strategies for property owners, businesses, and municipalities.

To reach an EnviroForensics Consultant, visit http://www.enviroforensics.com or call 866.888.7911.

###

More on EnviroForensics
EnviroForensics provides advanced, comprehensive engineering and litigation support services to businesses, law firms and municipalities. The firm devotes itself to accurate, defensible work products on time and within budget. The team of engineers and scientists resolve environmental issues cost effectively to protect the long-term interests of its clients.

This press release was provided by Green eSolutions, an internet marketing company. To contact Green eSolutions, please logon at http://www.local-ranking.com

Read the full story at http://www.prweb.com/releases/PERC/enviroforensics/prweb12208058.htm


Legion to Obama: Pick Up the Phone and Call Mexico Oct 1, 2014 10:16PM

INDIANAPOLIS, Oct. 1, 2014 /PRNewswire-USNewswire/ -- American Legion National Commander Michael D. Helm called on President Obama to implore Mexican authorities to immediately release Marine Corps veteran Andrew Tahmooressi.

"President Obama released five hardened terrorists from Guantanamo to secure the release of Sgt. Bowe Berghdahl," Helm said. "Now we have a Marine hero, suffering from PTSD incurred from service in Afghanistan, who is being denied treatment for that PTSD because he mistakenly made a wrong turn south of our border. The United States provided $265 million in foreign aide to Mexico last year. It's time for the president to call Mexican President Pena Nieto and demand an immediate release. This has gone on far too long."

Although Helm said he is optimistic that Tahmooressi will be released soon, he called on American Legion members to contact the White House and members of Congress and urge national leaders to "pressure Mexico to do the right thing."

With a current membership of 2.4-million wartime veterans, The American Legion was founded in 1919 on the four pillars of a strong national security, veterans affairs, Americanism, and youth programs. Legionnaires work for the betterment of their communities through nearly 14,000 posts across the nation.

Media contact: John Raughter, (317) 630-1350 / (317) 441-8847; Marty Callaghan, (202)263-5758/ (202) 341-8900. A high resolution photo of the National Commander is available at www.legion.org.

SOURCE The American Legion


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