Interbrand Releases 2015 Best Global Brands Report
Apple and Google Hold the #1 and #2 Spots, Tech Brands Comprise More Than a Third of the Entire Ranking's Value, and Five Brands -- Lego, PayPal, MINI, Moët & Chandon and Lenovo -- Enter the Ranking
Get Alerts OMC Hot Sheet
Overall Analyst Rating:
NEUTRAL ( Up)
Dividend Yield: 3.1%
Revenue Growth %: +5.5%
Join SI Premium – FREE
NEW YORK, NY -- (Marketwired) -- 10/05/15 -- Interbrand's 16th annual Best Global Brands report, released today, identifies the 100 most valuable global brands.
Highlights For the third year in a row, Apple (#1) and Google (#2) claim the top positions. Valued at USD $170.276 billion, Apple increases its brand value by 43 percent. Google, valued at $120.314 billion, increases its brand value by 12 percent. Microsoft (#4) edges ahead of IBM (#5), and Amazon (#10) enters the Top 10 for the first time with a brand value of USD $37.948 billion.
Five new brands entered this year's ranking: Lego (#82), PayPal (#97), MINI (#98), Mo�t & Chandon (#99), and Lenovo (#100). Lenovo is the second Chinese brand to appear on the Best Global Brands ranking. The first was Huawei (#88), which entered the ranking in 2014.
Technology and automotive brands dominate this year's ranking, holding a combined 28 positions. Technology brands, in particular, dominate -- collectively making up more than a third (33.6%) of the total value of all 100 brands.
Top 10
- Apple (#1, +43%)
- Google (#2, +12%)
- Coca-Cola (#3, -4%)
- Microsoft (#4, +11%)
- IBM (#5, -10%)
- Toyota (#6, +16%)
- Samsung (#7, 0%)
- GE (#8, -7%)
- McDonald's (#9, -6%)
- Amazon (#10, +29%)
Top Risers
- Facebook (#23, +54%)
- Apple (#1, +43%)
- Amazon (#10, +29%)
- Hermès (#41, +22%)
- Nissan (#49, +19%)
New Entrants
- Lego (#82)
- PayPal (#97)
- MINI (#98)
- Moët & Chandon (#99)
- Lenovo (#100)
"The Best Global Brands report examines what it takes for brands to succeed in today's hyper-fragmented world. As people demand immediate, personalized and tailored experiences, business and brands need to move at the speed of life," says Jez Frampton, Interbrand's Global Chief Executive Officer. "Many of the brands in this year's Top 100 are so intuitively aligned with people's priorities, that they are able to seamlessly integrate into their everyday lives."
2015 Best Global Brands Website This year's Best Global Brands website (bestglobalbrands.com) features the ranking of the 100 most valuable global brands and articles authored by Interbrand thought leaders.
Methodology Interbrand's 16th annual ranking identifies the 100 most valuable global brands by analyzing the many ways a brand benefits an organization -- from delivering on customer expectations to driving economic value. Interbrand's Best Global Brands methodology was the first brand valuation method to become ISO certified.
The ranking is based on a combination of attributes that contribute to a brand's cumulative value:
- The financial performance of the branded products and services
- The role the brand plays in influencing customer choice
- The strength the brand has to command a premium price or secure earnings for the company
Please visit bestglobalbrands.com to read the 2015 Best Global Brands report in full. To join the conversation on social media, use the hashtag #BGB2015.
About Interbrand Interbrand is the world's leading brand consultancy, with a network of 31 offices in 27 countries. Since it opened for business in 1974, it has changed the way the world sees branding: from just another word for "logo" to a business's most valuable asset to business strategy brought to life. Publisher of the highly influential annual Best Global Brands ranking and Webby Award-winning brandchannel, Interbrand believes that brands have the power to change the world -- and helps its clients achieve this goal every day. Interbrand's combination of strategy, creativity, and technology delivers fresh ideas and insights, deep brand intelligence, clear business opportunities, and compelling brand experiences. Interbrand is part of the Omnicom Group Inc. (NYSE: OMC) network of agencies. For more information, please visit us at Interbrand.com and follow us on Twitter and Facebook.
For more information, please contact: Tracey Boudine Vice President, Media Relations Wise Public Relations [email protected] O 212 777 3231 M 646 642 4860
Source: Interbrand
Serious News for Serious Traders! Try StreetInsider.com Premium Free!
You May Also Be Interested In
- Wells Fargo Upgrades Omnicom Group (OMC) to Overweight
- KDDI Corp. (9433:JP) (KDDIY) PT Lowered to JPY4,520 at HSBC
- Omnicom Group (OMC) PT Raised to $93 at MoffettNathanson
Create E-mail Alert Related Categories
Press ReleasesRelated Entities
Twitter, EarningsSign up for StreetInsider Free!
Receive full access to all new and archived articles, unlimited portfolio tracking, e-mail alerts, custom newswires and RSS feeds - and more!