Inneractive Announces Expanded New York Office and New Senior Executive Hires from Vevo and Google

NEW YORK, March 24, 2015 /PRNewswire-iReach/ -- Advertising technology company, Inneractive today announced new hires Welby Chen as vice president and general manager of North America based in New York and Avichai Belitsky as vice president and managing director of international based in Tel Aviv. Welby will head an expanded New York office and work directly with premium publishers on their mobile programmatic ad monetization strategies. Welby will also be charged with working with demand side partners and trading desks, helping them access Inneractive's automated mobile ad marketplace.  Avichai will take the same focus internationally. The bolstered presence in New York further entrenches Inneractive in North America where a majority of its brand partners are based.

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"At a time when native, video and mobile advertising in general are exploding, Inneractive is putting together an all-star team to expand our partnerships with premium brands around the world offering them the most robust programmatic native and video mobile advertising solutions on the market," said Offer Yehudai, president, Inneractive. "With the additions of Welby and Avichai who come from pedigree companies like VEVO and Google and the expansion of our New York office, we are looking forward to continuing to empower mobile publishers to maximize the full potential of their properties through our technologies."

Welby is a seasoned digital media and communications professional with a rich background that includes leadership roles at VEVO, Microsoft, and Nokia. At VEVO, he drove the business in VEVO's international markets and launched and managed VEVO's private programmatic exchange. Avichai is a former senior executive at Yellow Pages and Waze (owned by Google), with more than 15 years of experience leading sales and business development activities in the Internet and mobile industries. He most recently served as marketing specialist and industry manager at Waze, where he created and launched the SMB's Partnership System worldwide.

Inneractive recently announced the launch of its new product STORY, a programmatic native video ad solution that helps advertisers tell a continuous compelling story and enables publishers to offer innovative ad units to their clients. STORY creates new advertising real estate by creating incremental native ad inventory that optimizes the user experience and benefits from higher CPM rates customary with native and video ads respectively.

ABOUT INNERACTIVE

Inneractive is an independent automated mobile ad marketplace focused on powering native and video ads. The company's mission is to empower mobile publishers to maximize the full potential of their properties by providing powerful technologies for buying and selling mobile ads. The Inneractive programmatic platform is comprised of a mobile Supply Side Platform (SSP), a Private Marketplace and an Open Ad Exchange that combine RTB with native and video ad solutions. Inneractive is headquartered in Tel Aviv with offices in San Francisco, New York and London. 

Media Contact: Jen Warren, Illume PR, 310.452.4445, [email protected]

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SOURCE Inneractive