Independent Research Firm Cites Emarsys as a Strong Performer in Q2 2016 Cross-Channel Campaign Management Report

Indianapolis, IN (PRWEB) May 31, 2016

Emarsys, the leading provider of cloud marketing software for B2C companies, today announced that it was among the select companies that Forrester invited to participate in its Q2 2016 Forrester Wave™ evaluation, and was named a Strong Performer in its report: The Forrester Wave™: Cross-Channel Campaign Management, Q2 2016. In this evaluation, Emarsys received the top scores possible in the user experience, content management and Web and eCommerce criteria.

Per the report, Emarsys "…connects in-store and online shopping experiences with consistent product content across email, mobile, web, and eCommerce. Emarsys owes its rapid growth to an easy-to-use and intuitive UX for brand marketers who want to design both interactive and long-term campaign strategies, with predictability into which customers, products, and channels provide the highest conversion opportunities."

"We are honored to be recognized by Forrester Research as a strong performer in the CCCM space," said Hagai Hartman Emarsys CEO. "We believe our ranking in Forrester's Cross-Channel Campaign Management Wave is a validation of our company's vision, enabling one-to-one interactions between marketers and consumers across all channels."

The Forrester WaveTM: Cross-Channel Campaign Management (CCCM), Q2 2016 report evaluated 15 cross-channel campaign management providers and found Emarsys customers "…appreciate its current dedication as a partner that maintains a 'good relationship and synergy with the team, both on the business side and the technical side.'" The report also cites how Emarsys enables customers "to apply customer data to 'brand equity and enhancement' versus transactions which is 'a critical differentiator in a mobile-driven market.'"

"Our team's innovation, drive and dedication to our clients have been critical in driving our growth and success. We're proud to be named as a Strong Performer and remain focused on solutions that provide actionable intelligence and one-to-one personalization that reach consumers across channels," added Hartman.

To download The Forrester Wave™: Cross-Channel Campaign Management, Q2 2016, visit http://www.emarsys.com/en/resources/whitepapers/cccm-2016/.

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About Emarsys
Emarsys is a leading global provider of cloud marketing software for B2C companies, and the first B2C Marketing Cloud. The company provides actionable intelligence to enterprises targeting their customers, combining machine learning and data science with true personalization and multichannel delivery to reach customers most effectively, maximizing engagement and results. With more than 500 employees in 16 global office locations, Emarsys serves more than 1,500 clients in 140 countries. Every month, Emarsys sends over seven billion messages -- helping customers increase revenues and ROI. To learn more about Emarsys' innovative solutions, click here.

Media Contact:
Jennifer Handshew
Emarsys
+1 (917) 359-8838
jennifer.handshew(at)emarsys(dot)com

Read the full story at http://www.prweb.com/releases/2016/05/prweb13450000.htm

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