Press Releases

JENKINTOWN, Pa., Nov. 11 /PRNewswire/ -- Goodway Group, a third-generation, 80-year-old marketing services company that owns and operates two ad networks, Beep! Automotive and IvyPixel, announced today the release of a new white paper titled "Creating Real, Measurable Results with a Geo- and Intelligently-Targeted Display Campaign."

The purpose of the multi-campaign study is to present a series of case studies performed at the automotive Tier 2 level that, when looked at collectively, demonstrate a strongly convincing correlation between certain online tactics and actual sales. The study compares the results between markets implementing an online campaign and those that did not, analyzes the media mix and creative treatments of various campaigns, and ultimately outlines lift in market performance when certain tactics are blended and aggregated.

KEY FINDINGS

-- Setting up campaigns separately for each market is time-consuming and impractical for many networks but doing so has shown measurable benefits and increased performance in these campaigns.

-- All campaigns dedicated some portion of spending to Beep!'s proprietary BehaviorMatch(TM) behavioral targeting product. Beep!'s BehaviorMatch(TM) blends Compete, Inc. click stream index-based predictive targeting and segmented auto shopper Behavioral Targeting.

-- Newer campaigns within the study deployed Beep!'s new Direct2Dealer(TM) hyper-local retail tool which allowed DMA geo-targeted campaigns to route users directly to local dealer sites and most relevant content instead of interim regional or DMA landing pages.

-- Creative animation within all campaigns completed within seven seconds. Beep! has executed over 2,000 campaigns for Tier II dealer associations and found early on that short animation time drives better results.

Correlation is not causation, but some trends are too strong to ignore. A fluid marketplace will never allow for all possible variables to be controlled outside of the one being studied. That said, the examples within the study account for every variable possible and eliminated any difference. Non-online media plans were constant across all markets, good-performing markets were compared to other markets of similar size and geography, and multiple non-similar markets showed sales lift against regional and national performance. With 11 examples of sales lift correlating with an online campaign, which was the only difference in an advertising plan across multiple participating and non-participating markets, it is up to the reader to decide the importance of these studies.

"Measuring a campaign's success by conversions is important in showing dealers the value of online and a true return for what they're spending," said Goodway Group COO Jay Friedman. "Optimizing to conversions drove the online media success of these campaigns but also very clearly drove offline sales."

The "Creating Real, Measurable Results with a Geo- and Intelligently-Targeted Display Campaign" white paper can be downloaded free at http://www.beepautomotive.com.

ABOUT BEEP! AUTOMOTIVE

Headquartered in Jenkintown, PA, and a brand within Goodway Group, Beep! is a 3rd party online advertising network which enables agencies and advertisers to advertise across hundreds of sites and subsequently optimize campaign results to ensure only the best-performing inventory is being delivered within each campaign. For more information, visit http://www.beepautomotive.com.

About Goodway Group

Goodway Group is a third-generation, 80-year-old marketing services company that owns and operates two ad networks, Beep! Automotive and IvyPixel. With more than 30 years of specialized experience in retail marketing, Goodway provides cutting-edge, turnkey marketing campaigns on a local, regional and national basis for the retail industry and also serves education and government clients. The company is dedicated to targeted marketing and is on the vanguard of one-to-one communications -- featuring print, digital, interactive, telephony and emerging media.

The company headquarters are located in Jenkintown, PA, just 10 miles north of Philadelphia, with regional offices located in Austin, Boston, Dallas, Chicago, San Francisco, Los Angeles, New York, Atlanta, Minneapolis, and Philadelphia. For more information, visit http://www.goodwaygroup.com.

    Contact:

    Melissa Cassera
    Cassera Communications
    (856) 816-3413
    casseracommunications@gmail.com

This release was issued through eReleases(TM). For more information, visit http://www.ereleases.com.

SOURCE Goodway Group

LOS ANGELES, Nov. 11 /PRNewswire/ -- Omelet (www.omeletla.com), a hybrid creative and entertainment agency recognized for its big ideas and innovative use of non-traditional media, announced today that it has been awarded strategic and creative duties for the marketing campaign for the 82nd Annual Academy Awards show scheduled to air on March 7th at 5PT/8ET on ABC. Omelet won the repeat business without a competitive review.

As a continuation from last year's theme The Biggest Movie Event of the Year and a new focus on the TEN movies that will be nominated for best picture this year, Omelet aims to expand on the success of the campaign by developing an even more non-traditional approach to marketing the global awards show. As a result, this year's campaign will feature various elements ranging from social networking components and original content to completely integrating the theme of the campaign across all traditional and non-traditional mediums and partner channels.

"We're thrilled to be working with Omelet again. They are incredibly innovative and talented, but also have a great passion and reverence for the Academy Awards," said Janet Weiss, Director of Marketing for the Academy. "This year, we have tasked Omelet to ramp up the success of last year, and engage a younger and broader audience of movie-goers to tune in and enjoy what is truly the biggest movie event of the year."

The campaign will kick off much earlier than has been traditionally done as a way to create buzz and insight dialogue between consumers. The Academy chose Media Storm as its media buying agency of record.

"Working with Janet and her team at the Academy of Motion Picture Arts and Sciences has been an incredible experience and we are excited to be doing it again this year," said Steven Amato, Partner, Omelet. "We will continue to have a laser focus on attracting a new and rabid fan base and work hard to create an experience that truly lives up to the power of the Oscars and what people love about movies."

More details about the upcoming 82nd Annual Academy Awards can be found at www.oscars.org

ABOUT THE ACADEMY AWARDS

Academy Awards for outstanding film achievements of 2009 will be presented on Sunday, March 7, 2010, at the Kodak Theatre at Hollywood & Highland Center®, and televised live by the ABC Television Network. The Oscar presentation also will be televised live in more than 200 countries worldwide.

ABOUT OMELET

OMELET is a Los Angeles based full-service branding, advertising and entertainment big ideas company comprised of egoless creative entrepreneurs. Omelet specializes in creating big ideas designed to solve a brand's core business challenge. At the forefront of the ever-evolving marketing landscape, Omelet is helping to redefine how brands and entertainment co-exist. Omelet has worked with a variety of clients including ABC, The Academy of Motion Picture Arts & Sciences, A&E Networks, Anheuser-Busch, Amstel Light, The Coffee Bean & Tea Leaf, EA, Eye-Fi, Focus Features, Fox Mobile Studios, Fox TV Studios, G4 Network, Interscope Records, Microsoft, NBC Universal, Sony Pictures Entertainment, Sony Television Studios, TBS, TNT, Toyota, USA Networks, Vivendi Games, Warner Bros and Xbox.

SOURCE Omelet

SAN JOSE, Calif., Nov. 11 /PRNewswire/ -- A new "Disaster Recovery and Business Continuity Guide (2009)" is now available from DataCare Corporation (http://www.datacare.com). The 2009 guide offers workers' compensation professionals a quick reference to address HIPAA and SAS70 requirements for reducing business risk following a disaster.

This guide offers workers' compensation managers practical tips and best practices to ensure business continuity. It provides guidance for establishing and monitoring systems that completely protect all medical data required to meet HIPAA requirements. In addition, it addresses the unique requirements that workers' compensation programs must satisfy for timeliness and record retention. The guide includes an overview of best practices for designing a disaster recovery strategy. It outlines a practical plan for how an organization can recover and restore urgent functions, whether partially or completely interrupted, within a predetermined time after a disaster or other extended disruption.

The guide is drawn from DataCare's years of experience supporting workers' compensation teams. "The DataCare system allows us a superior method of collecting and storing our documents in a secure manner. By having redundancy of stored images, and the ability to access our documents via the Internet, we have further enhanced our ability to continue our operation in the event of a disaster. We feel that the DataCare system has allowed us to surpass our competitors in the area of document management and allows our clients to receive even better service and results," said Judy Adlam, President & CEO of LWP Claims Solutions.

The "Disaster Recovery and Business Continuity Guide (2009)" is available from DataCare Corporation. Visit DataCare at the National Workers' Compensation & Disability Conference and Expo (http://www.wcconference.com/index.html) Nov. 18-19, 2009 in Chicago. The Conference is the nation's leading event for anyone involved in the workers' comp and disability management industries. After the showcase, copies of the 2009 guide will be available directly from DataCare.

About DataCare Corporation (http://www.datacare.com)

Headquartered in San Jose, California, DataCare Corporation developed Ahshay to provide workers' compensation workflow and document processing. The DataCare solution streamlines costly, repetitive and time-consuming paperwork and manual processes, and enables authorized users to create, file, access, store and update records from any Internet-connected computer with a broadband connection. We support seamless integration to claims management and bill processing systems. Our users report saving time not having to deal with paper -- printing, securing, shredding -- which allows more time for valuable review and coordination.

    For further information, please contact:

    Theresa Shafer
    Tel: 408-252-9676
    tshafer@skmurphy.com
    http://www.datacare.com

This release was issued through eReleases(TM). For more information, visit http://www.ereleases.com.

SOURCE DataCare Corporation

DUBLIN--(BUSINESS WIRE)-- Research and Markets (http://www.researchandmarkets.com/research/047f30/2010_u_s_music_pu) has announced the addition of the "2010 U.S. Music Publishing Industry Report" report to their offering.

The Music Publishing Industry report, published annually, contains timely and accurate industry statistics, forecasts and demographics. The report features 2010 current and 2011 forecast estimates on the size of the industry (sales, establishments, employment) nationally and for all 50 U.S. States and over 900 metro areas. New to the report this year are: financial ratios, number of firms and payroll estimates. The report also includes industry definition, 5-year historical trends on industry sales, establishments and employment, a breakdown of establishments, sales and employment by employee size of establishment (9 categories), and estimates on up to 10 sub-industries, publishing and printing music books.

Industry Definition and Related Industries

NAICS 51223: Music Publishers. This U.S. industry comprises establishments known as music publishers. Establishments in this industry carry out design, editing, and marketing activities necessary for producing and distributing music books. These establishments may publish books in print, electronic, or audio form.

Related Industries

    --  Book Printing
    --  Magazine Publishers
    --  Miscellaneous Publishers
    --  Commercial Printing

U.S. Census Categories NAICS 51223 - Music Publishers is 1% comparable to SIC 2731 - Book Publishing

Sub-Industries

    --  Book publishing
    --  Books, publishing only
    --  Book clubs: publishing only, not printed on site
    --  Book music: publishing only, not printed on site
    --  Books, publishing and printing
    --  Book clubs: publishing and printing
    --  Book music: publishing and printing

Key Topics Covered:

    --  Users' Guide
    --  Industry Definition and Related Industries
    --  Industry Establishments, Sales & Employment Trends
    --  Industry Ratios
    --  Establishments, Firms & Payroll
    --  Sub-Industries - 2009 Estimated Industry Sales ($Millions)
    --  Sub-Industries - 2009 Estimated Number of Establishments
    --  Sub-Industries - 2009 Estimated Number of Employees
    --  5-Year Trend - Estimated Industry Sales ($Millions)
    --  5-Year Trend - Estimated Number of Establishments
    --  5-Year Trend - Estimated Number of Employees
    --  2010 U.S. States - Estimated Number of Establishments
    --  2010 U.S. States - Estimated Industry Sales ($Millions)
    --  2010 U.S. States - Estimated Number of Employees
    --  2011 U.S. States - Estimated Number of Establishments
    --  2011 U.S. States - Estimated Industry Sales ($Millions)
    --  2011 U.S. States - Estimated Number of Employees
    --  2010 U.S. Metropolitan Areas - Estimated Number of Establishments
    --  2010 U.S. Metropolitan Areas - Estimated Industry Sales ($Millions)
    --  2010 U.S. Metropolitan Areas - Estimated Number of Employees
    --  2011 U.S. Metropolitan Areas - Estimated Number of Establishments
    --  2011 U.S. Metropolitan Areas - Estimated Industry Sales ($Millions)
    --  2011 U.S. Metropolitan Areas - Estimated Number of Employees
    --  Definitions and Terms

For more information visit http://www.researchandmarkets.com/research/047f30/2010_u_s_music_pu

    Source: Research and Markets

SANTA FE, NM -- (MARKET WIRE) -- 11/11/09 -- Natural Blue Resources, Inc. (OTCBB: NTUR) today announced that it has formed a wholly owned subsidiary, Natural Blue Steel, LLC. According to the Company's Chairman and CEO Toney Anaya, "The worldwide demand for recycled steel presents an exciting opportunity for our company. Recycling is a core mission of Natural Blue Resources, and we continue to integrate various 'green space' industries in our business growth strategy."

Natural Blue Resources has recently announced its intent to close a transaction with www.printresponsibly.com, an online printing company applying recycled techniques to the printing business.

Anaya added, "The addition of a global business in the recycled steel market will be a focal point of our company. Natural Blue Steel has already begun to assemble an impressive list of customers, and management believes that in the near term Natural Blue Steel will be able to close its first order and shipment."

For more information please visit www.naturalblueresources.com

Safe Harbor Statement:

Certain statements contained herein are forward looking. These forward-looking statements are based on our current expectations and are subject to a number of risks, uncertainties and assumptions. Many factors could cause actual results to differ significantly from these statements, including our history of operating losses, our need for additional financing, a failure of our products to perform as expected, introduction of competing products by other companies, pressures on prices from competitors and/or customers, regulatory obstacles to new product introductions, lack of acceptance of our products and technology changes. These risks, uncertainties and assumptions are detailed in documents filed by us with the Securities and Exchange Commission. The Company cautions that the foregoing list of important factors is not exclusive. Any forward-looking statements are made as of the date of the document in which they appear. The Company does not undertake to update any forward-looking statement that may be made from time to time by or on behalf of the company.

Contact:
Natural Blue Resources, Inc.
866-739-3945