Grupo Iusacell Announces More Than 3,000 Users of Geocontrol, a Key Tool for Controlling Businesses

November 11, 2009 3:04 PM EST

MEXICO CITY, Nov. 11 /PRNewswire-FirstCall/ -- Grupo Iusacell, S.A.B. de C.V. (BMV: CEL; LATIBEX: XCEL), the first provider of wireless cellular third generation services in Mexico with a national footprint, announced today that the number of users of Geocontrol, an innovative tool that allows satellite administration of key company operations, has reached more than 3,000.

Geocontrol facilitates the communication between a business' head office and its executives, allowing the flow of sales and business operation information in real time through Iusacell's cellular network. With this tool, sales executives can book orders with precise control of inventory, access continuously updated catalogs, train personnel at a distance through presentations and videos, as well as identify remote activities such as monitoring routes and exact locations, among other cutting-edge applications.

Geocontrol is essential for business operation, from retail sales, collection, distribution, installation and repairs, as well as market research and field studies, among other activities. The system avoids unnecessary travel and administrative processes by automating sales processes, facilitating decision-making and saving costs and resources. With Geocontrol, a cellular phone becomes an important administration tool for essential business functions.

Geocontrol's objective is to increase productivity through technology, efficiency and Iusacell's characteristic quality. Geocontrol is an innovative application exclusive to Iusacell.

About Grupo Iusacell

Grupo Iusacell, S.A.B. de C.V. (Iusacell, BMV: CEL) is a wireless cellular and PCS service provider in Mexico with a national footprint. Iusacell offers more and better voice communication and data services through state-of-the-art technology, such as its new 3G network, throughout all of the regions in which it operates. In addition to its core mobile telephony services, Iusacell also provides a wide range of other telecommunications services, including long distance, wireless local telephony and data transmission services. Grupo Iusacell, S.A.B. de C.V. releases and all other written materials may from time to time contain statements about expected future events and financial results that are forward looking and subject to risks and uncertainties. For those statements, the Company claims the protection of the corresponding laws.

    Press Relations
    Daniel McCosh
    Grupo Salinas
    Tel. +52 (55) 1720-0059
    dmccosh@gruposalinas.com.mx

SOURCE Grupo Iusacell, S.A.B. de C.V.

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