Global Ad Agency Team Detroit Partners with Adaptly to Host Digital Disruption Panel Discussion at South By Southwest (SXSW)

DEARBORN, Mich., March 6, 2015 /PRNewswire/ -- WPP's Team Detroit, a leading global advertising and design agency, is returning to South by Southwest (SXSW) with two days of compelling programming including a panel discussion on why adopting the "digital disruption" mindset is critical to a brand's survival.

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The panel features Team Detroit's Kurt Unkel (EVP Chief Digital Officer) and Tony Vecchiato (VP, Strategy and Enablement); Adaptly Co-Founder and Chief Executive Officer Nikhil Sethi; Don Abraham, EVP, The Futures Company; and Eric Pfeifer, Director of Mobility and Partnerships, VML.

Panel Description: As digital information and technology rise exponentially, simple incremental innovation is not enough for brands to survive. Brands must now think and act differently when it comes to innovating around new products and services for their customers. In this panel we will explore what digital disruption is and examples of brands that are disrupting their industries and threatening the existence of brands that have been in existence for decades. We will discuss how a company can adopt a digital disrupter mindset and innovate in such a way that they put themselves out of business instead of their competitors.

"We'll be moving beyond just discussing the digital disrupter mindset and getting into the mechanics of how we bring the philosophy to life here at Team Detroit," said Kurt Unkel.  "We invite people to come ready to interact, discuss, and be challenged to think differently about how to approach innovating new products and services."

"Today's marketer needs to embrace autonomous marketing platforms through unique creative and innovation," said Nikhil Sethi.  "It's not easy to do something that is actually new, so I am excited to be part of a discussion with a group of true thought-leaders, all of whom have disrupted the market in their own way."

Team Detroit at SXSWDisrupting Digital is one of several panels hosted by Team Detroit during SXSW.  In addition to senior keynote speakers and an immersive hands-on Technology Lounge, highlights from day two include the "60 Seconds to SXSW" student recruiting promotion - developed in partnership with composting and urban farming organization Detroit Dirt - where three teams from around the country have been chosen as finalists to pitch their ideas for a new Creative campaign.

Austin SOUP, a unique crowd funding competition, encourages leaders in the community to pitch their ideas for social good and community outreach.  According to U.S.A. President David Murphy, "Austin SOUP is about people.  It's about connecting and empowering people, and giving them what they need to make a difference in their own community.  We're looking forward to leaving something good behind."

Team Detroit Presence at SXSW is enhanced by the following:  Adaptly, DataXu, TapAd, Pandora, DataLogix, Microsoft, AOL, Cars.com, Visible Measures, and Twitter.  Learn more at www.Teamdetroit.com

Adaptly (www.adaptly.com) is a media technology company which enables successful advertising across autonomous marketing platforms like Facebook, Twitter, and Kik. It combines the most essential set of technology and services to support marketers and agencies of any size. The company's clients include PepsiCo, Fox, Philip's, AMC Networks, Dominos, The Weinstein Company, and hundreds more. Adaptly's solution can be deployed in any market, and integrates with numerous media inventory sources, which provides advertising partners with a seamless international multi-platform solution. Founded in 2010, Adaptly is headquartered in New York City with offices in Chicago, San Francisco, Los Angeles, and London. The company was selected as a Top 10 Startup by Time Inc. and was also named one of the Top 100 Startups in Manhattan.

Among cofounder Nikhil Sethi's honors and recognitions are: 2012: Business Insider's 25 and Under; 2013: Ad Age's 40 Under 40 in Marketing, Agencies and Media; and both 2013 and 2014: Forbes 30 Under 30.

About Team DetroitBased in Dearborn, Michigan, Team Detroit was founded in 2007 as an entirely new model of collaboration that gives marketers access to the breadth of WPP's talent, ideas and tools.   The agency has 36 U.S. offices and employs more than 3,000 worldwide. Clients include Ford Motor Company, Ford Dealers, Johnson Controls, Ohio Art and the United Way of Southeast Michigan.  Visit www.teamdetroit.com for more information. 

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SOURCE Team Detroit