Get That Look at JCPenney This Back-to-School Season

July 1, 2008 12:56 PM EDT

PLANO, Texas--(BUSINESS WIRE)--

JCPenney delivers a full range of merchandise for an array of lifestyles this Back-to-School season with apparel and dorm decor offering the perfect mix of style, quality and smart prices. JCPenney Vice President of Trend, Karolyn Wangstad, shares style tips to get that look this season, along with a shopping list of wardrobe and dorm essentials for every budget.

    Must-have fashion checklist for Juniors:

    --  Vintage Vibe - A nostalgic nod-to-the-past, this look is
        inspired by vintage store finds, with retro and handcrafted
        elements. Feminine camis layered with sweater cardigans from
        Decree are great options for adding color and style to her
        wardrobe. Delicate florals, plaids and ruffle details add just
        the right touch of sass. For unique denim options, she'll seek
        wide-leg trousers and skinny styles with rip and repair
        abrasion, in addition to light and dark washes from Arizona,
        Decree, C7P, Vigoss and YMI. Remember eye-catching accents
        that pull the look together; accessorize with a colorful
        scarf, bangle or corduroy bucket bag, all from Decree. Studded
        belts are all the rage on your favorite pair of retro-style
        jeans.

    --  Class Acts - Pair prep school attitude with a modern edge, for
        the perfect style solution. Don't be afraid to mix tees, tanks
        and camis from the Arizona favorites collection, in a variety
        of vivid colors. She will rule the hallways in a pleated plaid
        mini or high-waisted jean from JCPenney's new Fabulosity line
        designed by Kimora Lee Simmons. Polos, hoodies and cardigans,
        all available at JCPenney and jcp.com, are time-tested staples
        of prep-school style. Layer on a collegiate-inspired hoodie
        from Arizona, to add the right mix of warmth and style when
        you're too cool for school. Remember those great totes and
        messengers to carry your stuff in style.

    --  My Boyfriend's Back - Make a statement with pieces inspired by
        him. With this look, you can never have enough pleats, cuffs,
        pinstripes, and plaids! Bermuda shorts are here to stay and
        both Decree and Arizona have a variety. Menswear-inspired
        denim and pinstriped vests from Mixit and Decree, and the
        quintessential boyfriend jacket from Tracy Evans make great
        toppers. Wide-leg trousers from Decree and Bisou Bisou are
        must-have wardrobe additions. Top off the look with a
        trend-right newsboy cap or beret.

    --  City Sport - Envision athletic silhouettes and fabrics paired
        with classic sportswear; show your spirit just in time for the
        Summer Olympics! Le Tigre, the fun, fashionable celebrity
        favorite is available exclusively at JCPenney for
        back-to-school 2008. Girls can take their style from classroom
        to playing field in Le Tigre separates, including colorful
        polo shirts and polo dresses, track jackets, sleeveless
        hoodies and Bermudas. Finish the look with a smart canvas
        flat. Padded carry-alls from Le Tigre, in orange, green or
        pink lend a sportacular finishing touch!

    Must-have fashion checklist for Young Men:

    --  Ivy League - Ultimate collegiate style incorporates novelty
        graphics and embellishment, which give this classic look
        something extra. Colorful cotton polo shirts from the American
        Living young men's collection are certainly Ivy-League
        appropriate! Dress to impress by pairing plaid shorts or
        cargos from Arizona with a solid or striped polo, hoodie or
        forever-preppy plaid shirt.

    --  The "New Cool" Uniform -The latest trends in denim form the
        basis of a uniform that includes darker washes and subtle
        destruction. Discover your inner rocker with JCPenney's
        Whitetag collection of premium denim and graphic-driven tops.
        Find slimmer-fit premium denim in a range of washes with
        unique back pocket treatments. Embellished tees, polos,
        thermals, hoodies and fleece track jackets incorporate unique
        screen prints, foil applique, raw-cut edging and flocking,
        over art-based designs. Trend-right denim is an important part
        of the Back-to-School mix - the slim straight style from
        Arizona is available in a variety of washes, with grey, a fall
        stand-out. Always on the edge, Levi's 514 slim fit and 559
        relaxed straight styles are core components of "new cool."

    --  Recycled Thrift - Make something new out of the old! Mix new
        patterns and textures to create a retro military-inspired
        look; experiment with logo tees and vintage shirts over cargo
        pants; an Army-look jacket from Arizona will complete this
        reinvented silhouette. For that laid-back look, American
        Living young men's will be his go-to fashion label this
        season. Plaid and flannel shirts, worn-in denim, cargo shorts,
        and waffle tees allow him to create head-to-toe style
        statements! Underscore the retro vibe with plaid,
        embellishment and vintage prints found in hoodies, polos and
        tees throughout JCPenney's Arizona collection. The 539 Eco
        straight by Levi's elevate his cool-factor.

    Must-have fashion trends for Boys and Girls:

Whether they're strutting style in school uniforms, preppy American Living or tried and true Arizona separates, there are three statement-making trends for kids this fall: embellishment, denim and color. Trend-savvy shoppers will seek embellishment on all apparel, from flocking, to studs, to allover prints. Denim also tops the trend list with special washes and finishes and fit options for boys and girls. And last, but not least, is the trend to wear rainbow bright hues for both boys and girls in tops and bottoms.

Must-have style for dorms:

Leaving home for the first time? Dorm Life combines style with utility. From bedroom basics to trendy trimmings, Dorm Life provides room decor to fit the needs of each and every college student.

    --  For today's design-savvy young adults decorating their first
        home, start with Extra-Long Twin Sheets in solids or stripes
        in boy blue, bright olive, cool fuchsia and seal brown. Top
        off your bed with a Reversible Comforter Set, allowing you to
        instantly transform the look of your room -- go from bold
        stripes or plaid to bright solids with a simple flip of your
        comforter! Add decorative pillows like the Cheyenne or Laser
        Print Pillows for a fun colorful element.

    --  Don't forget dorm basics that every student needs: Bedroll
        Pillows and bedrests are best-sellers every year. Coordinating
        shower curtains, bath rugs and towel sets come in masculine
        and feminine tones. Finally, grab a waterproof Bath Tote to
        store shower essentials - with eight pockets, organization is
        easy!

    --  Furniture for your dorm or first apartment should start with
        the simple Chrome Leg Desk and Acrylic Chair, suitable for any
        room, while Ottomans with Hidden Storage help you stay
        organized and keep your room clutter-free.

    --  Dorm Life accent pieces add a touch of your personality into
        every room. Mirrored Clocks are not only trendy, but will get
        you to class on-time and looking your best! Brightly Colored
        Paper Lanterns and Faux Fur Butterfly Chairs are sure to help
        you create the right look; or for the sophisticated shopper, a
        solid black Rolling Rocker and Sunburst Wall Clock are a cool
        way to go. Show your school spirit with NCAA Bean Bags and
        Accent Lamps printed with your school's logo and add Wall Art
        (available in sets of four) in different colors and patterns
        to spice up the walls in the design of your choice!

Additionally, finding dorm basics and new favorites couldn't be any easier with JCPenney's online gift registry, which includes a BTS checklist to make planning a breeze. By registering online, your gifts and your purchases can then be shipped directly to a local JCPenney store in your college town. On www.jcp.com, find a link to the Dorm Life Facebook page, featuring dorm furnishings, and an online guide featuring tips, checklists and more.

Find these trends and many more at JCPenney's back-to-school gallery link below or at jcp.com: http://newsroom.mbooth.com/JCPenney/LookBooks/Back-To-School/ lookbook.php (Due to its length, this URL may need to be copied/pasted into your Internet browser's address field. Remove the extra space if one exists.)

About JCPenney

JCPenney is one of America's leading retailers, operating 1,074 department stores throughout the United States and Puerto Rico, as well as one of the largest apparel and home furnishing sites on the Internet, jcp.com, and the nation's largest general merchandise catalog business. Through these integrated channels, JCPenney offers a wide array of national, private and exclusive brands which reflect the Company's commitment to providing customers with style and quality at a smart price. Traded as "JCP" on the New York Stock Exchange, the Company posted revenue of $19.9 billion in 2006 and is executing its strategic plan to be the growth leader in the retail industry. Key to this strategy is JCPenney's "Every Day Matters" brand positioning, intended to generate deeper, more emotionally driven relationships with customers by fully engaging the Company's 155,000 Associates to offer encouragement, provide ideas and inspire customers every time they shop with JCPenney.

Source: J. C. Penney Company, Inc.

Related Categories

Press Releases

Stocks Mentioned

Related Entities

• Facebook

Add Your Comment

Name

Subject

Body

Verification can't see the text?
click here to refresh the image.
what's this?