Geshia Makes Inroads as a Nickel-Free Jewelry Brand

SACRAMENTO, Calif., Aug. 24, 2016 /PRNewswire/ -- Although there's no act to restrict nickel used in jewelry in US, Geshia has upgraded its jewelry making process to feature its nickel-free jewelry. All its retail shops have been stocked with the new products.

Nickel is a lustrous, silver-white metal often used in jewelry as a base which is then plated with gold or rhodium. It's a carcinogenic, allergenic material which if inhaled, ingested or absorbed through the skin. It's for this reason that the EU banned its use in 1994. All jewelry pieces and items that came into contact with the skin could not contain nickel. The UK also adopted the EU Nickel Directive as its standard in 2005 to protect its citizens.

The USA is yet to set a standard how much nickel can be used in jewelry. Nickel is still being used in white gold and rhodium plating. Worse still, CBS featured a story on how 90% of children's and adult's jewelry pieces from major retail stores like Ming 99 City, Target, Big Lots, Burlington Coat Factory, Claire's, Walmart, Glitter, Forever 21, Meijers, H&M, Kohl's, Icing, Justice, and Hot Topic contained high levels of nickel.

The New York University School of Medicine warns that chronic exposure to the element has been connected to cardiovascular disease, lung cancer, neurological and developmental deficits in children as well as high blood pressure.

As a jewelry brand, Geshia (under Geshia Group Inc. official retail site: http://geshia.com) has introduced a new production technique. Instead of nickel, palladium, a member in platinum family, which is harmless to the human body, is selected to be used in rhodium plating over the solid sterling silver of jewelry. It's an upgrade of the obsolete method and makes metal of jewelry nickel free.

"Nickel is a proven risk to human body, and it's our responsibility as a jewelry brand to provide safe product to our clients,'' said Celine Zeng, Geshia's CEO. "It shouldn't to be continued to be used in jewelry in US even if there's no act to restrict it."

Media contact:Victor LongEmail888-212-3548

Video - https://www.youtube.com/watch?v=KMTnsemZGS0

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SOURCE Geshia Group Inc.