Experian CheetahMail Launches Email Marketing Service in South Africa
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NEW YORK, Nov. 11 /PRNewswire/ -- Experian® CheetahMail®, a global leading provider of email marketing and customer intelligence technologies, today announced the launch of Experian CheetahMail in South Africa. Experian CheetahMail enables businesses from around the world to create and deliver highly targeted and relevant email communications that garner maximum return on investment while improving the life-time value of their individual customers.
Experian CheetahMail is the world's largest permission-based email marketing provider, with offices in the US, UK, France, Germany, Spain and the Netherlands, as well as Asia Pacific. The decision to launch the service in South Africa was in response to the rising demand from the country's leading brands for more sophisticated and personalized digital marketing capabilities.
"As the worldwide use and popularity of email continues to grow for both consumers and businesses, it's critical to deliver emails that are highly engaging and relevant to individual customers," said Matthew Seeley, president of Platforms for Experian Marketing Services. "Bringing sophisticated technology and best in class service and analytics to new markets is a key growth strategy for Experian CheetahMail. We are looking forward to working with organizations in South Africa to enhance the effectiveness of their permission-based email marketing campaigns; helping them to drive revenues and build longer-term customer relationships."
Kim Jenkins, managing director of Experian South Africa added: "This new launch will expand the range of marketing services that we can offer our clients as they look to acquire, retain and grow their own customer bases. For domestic and international brands operating in South Africa, it will enable them to tap into Experian CheetahMail's global email marketing expertise and resources."
About Experian CheetahMail
Experian CheetahMail is the trusted service provider of e-mail marketing and customer intelligence technologies for top enterprises worldwide. With the industry's largest client services teams, feature-rich e-mail technology and a broad range of data management options, Experian CheetahMail enables clients to build data-driven, relevant relationships with their customers. Servicing the world's most recognizable brands, Experian CheetahMail's globally diverse client base includes 1800Flowers, Barclays, Borders Books, Discovery Communications, KLM, Neiman Marcus and Wyndham Hotels. Experian CheetahMail, a business unit of Experian (LSE: EXPN), was founded in 1998 and is headquartered in New York City, with offices in Los Angeles, San Francisco, London, Dublin, Amsterdam, Paris, Barcelona, Sydney, Auckland, Singapore, Hong Kong, Beijing and Melbourne. For more information, please visit http://www.cheetahmail.com or e-mail info@cheetahmail.com.
About Experian
Experian is the leading global information services company, providing data and analytical tools to clients in more than 65 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score and protect against identity theft.
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2009, was $3.9 billion. Experian employs approximately 15,000 people in 40 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; Costa Mesa, California; and São Paulo, Brazil.
For more information, visit http://www.experianplc.com.
Experian and the marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc.
Other product and company names mentioned herein may be the trademarks of their respective owners.
SOURCE Experian CheetahMail
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