Envala Kicks Off the Holiday Season with New SMS/Text Product to Boost Holiday Sales for Small Business Owners
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Holiday Bells are Ringing with Envala's New Mobile Marketing Product, OSYS Chime(TM)
PORT RICHEY, Fla.--(BUSINESS WIRE)-- Envala, based in Port Richey, Fla., announced today the release of OSYS Chime(TM), a new mobile marketing and customer loyalty product that allows users to order "customers on demand" just in time for the holiday shopping season.
A combination of SMS texting, e-mail messaging and marketing consulting, Chime is perfect for restaurants, retailers, car washes, kiosks, specialty stores, fitness centers and golf courses - places needing onsite customers.
According to Dan Stewart, Envala's president and CEO, experts report that 94 percent of all texts are read within minutes of sending, and text marketing response rates can fluctuate from 10.5 percent to as high as 60 percent.1 Compared to a direct mail response rate of 1 1/2 - 2 percent, less the expenses of printing and mailing, Chime is an affordable direct marketing tool to target customers by location as well as time.
"Even at its lowest response rates, Chime blows direct mail out of the water!" Stewart said. "Make an early New Year's resolution and leave the slower and less targeted ways of direct marketing behind."
How OSYS Chime(TM) Works
When a Chime user enrolls, Envala prepares an e-mail and text marketing campaign and posts strategic messages in a Chime account online. Then, when a Chime business wants to target a group of opted-in customers, they simply point and click, or "ring the bell," as Stewart likes to say, and customers can react instantly to the customized message.
"If business is slow, send one of our tailored text messages - like 20% off all lunches today - to your customers with just a few clicks," Stewart said.
Chime for the Holidays
In conjunction with the Chime release, Envala is offering an extensive text-only version of Chime, "Chime for the Holidays," which includes 5,000 text messages to opted-in customers. To see how the program works, text HOLIDAYS to 24463.
"Chime gives business owners a way to order customers on demand," Stewart said. "For our customers, ringing holiday bells will take on a whole new meaning," he said.
For more information about OSYS Chime(TM) and "Chime for the Holidays," go to www.chimeloyalty.com. Envala strictly adheres to anti-spamming regulations in all of its products and services.
About Envala
Founded in 2007 by a team of Inc. 500|5000 award-winning entrepreneurs, Envala helps small businesses Get, Serve and Keep More Customers(TM). By combining the web-based tools and strategic consulting services of the OSYS(TM) System - "Our System, Your Success" - Envala simplifies and automates a variety of complex business processes, including database optimization, e-mail and SMS/mobile marketing. OSYS(TM) Shine, Chime and Mine support diverse companies in 29 states and four countries worldwide. Learn more at www.envala.com.
1 Journal of Targeting, Measurement & Analysis for Marketing; The Mobile Marketing Association
Source: Envala
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