EVINE Live Strengthens Leadership Team, Positions Itself for Growth

Company names Nicole Ostoya Executive Vice President, Chief Marketing Officer and Promotes Lee Goehring to Vice President of Merchandising, Home and Consumer Electronics

MINNEAPOLIS, April 21, 2016 (GLOBE NEWSWIRE) -- EVINE Live Inc. (NASDAQ: EVLV), an omnichannel retail experience (evine.com), today announced the appointment of Nicole Ostoya as Executive Vice President, Chief Marketing Officer, and the promotion of Lee Goehring to Vice President of Merchandising for the Home and Consumer Electronics categories.

"I am tremendously excited to announce the appointment of Nicole Ostoya and the promotion of Lee Goehring," said Bob Rosenblatt, Chairman and interim CEO at EVINE Live. "Nicole’s nearly 30 years of retail experience, where she drove the development of countless brand and customer acquisition strategies, will greatly enhance our ability to grow our customer base and generate greater awareness of the EVINE Live brand. The addition of her to the EVINE Live team shows our investment in furthering our growth strategies.”

Ostoya previously served as EVINE Live’s interim Chief Marketing Officer where she had oversight of Marketing, Creative, Ecommerce and Broadcasting. Her retail resume includes 28 years with Nordstrom, where she held buying and merchandising positions, as well as holding the position of Full Line Store Manager for several of their larger stores. Ostoya was eventually recruited by LVMH to work on one of their flagship properties, Benefit Cosmetics, as the Director of Business Development. In that role, Ostoya successfully launched Benefit Cosmetics on QVC, helping bring the brand to life on television. Since then, she has run a public company, and launched several companies as an entrepreneur, including the beauty brands The New Black and Kissing Elixirs.

Rosenblatt continued, “The promotion of Lee to Vice President of our home and consumer electronics product categories reinforces our commitment in building a cohesive merchandising strategy with a greater emphasis on products and brands that drive customer acquisition and retention. Lee’s proven ability to foster strong, long-term vendor relationships will allow us to be even more opportunistic in the marketplace.”

Goehring has an extensive career with over 20 years of experience in retail merchandising and product development. Previously at EVINE Live, he held the role Director and Divisional Merchandise Manager of the Consumer Electronics category. Prior to EVINE Live, he served for five years as Vice President of National Accounts at TRG, a sales and product development company that created and distributed various product lines to national retailers. Goehring also spent five years at Target Corporation in the role of Sr. Buyer and Lead Merchant, leading Electronics & Video Games for the .com division, and eight years at Best Buy Corporation in the role of Sr. Buyer where he was also involved in the Electronics category. 

About EVINE Live Inc.EVINE Live Inc. (NASDAQ: EVLV) is an omnichannel retail experience that offers a compelling mix of proprietary and name brands directly to consumers in an engaging and informative shopping platform via television, online and on mobile. EVINE Live reaches approximately 88 million cable and satellite television homes 24 hours a day with entertaining content a comprehensive digital shopping experience.

Please visit www.evine.com/ir for more investor information.

Safe Harbor Statement Under the Private Securities Litigation Reform Act of 1995

This release may contain certain “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements may be identified by words such as anticipate, believe, estimate, expect, intend, predict, hope, should, plan, will or similar expressions. Any statements contained herein that are not statements of historical fact may be deemed forward-looking statements. These statements are based on management's current expectations and accordingly are subject to uncertainty and changes in circumstances. Actual results may vary materially from the expectations contained herein due to various important factors, including (but not limited to): consumer preferences, spending and debt levels; the general economic and credit environment; interest rates; seasonal variations in consumer purchasing activities; the ability to achieve the most effective product category mixes to maximize sales and margin objectives; competitive pressures on sales; pricing and gross sales margins; the level of cable and satellite distribution for our programming and the associated fees; our ability to establish and maintain acceptable commercial terms with third-party vendors and other third parties with whom we have contractual relationships, and to successfully manage key vendor relationships and develop key partnerships and proprietary brands; our ability to manage our operating expenses successfully and our working capital levels; our ability to remain compliant with our long-term credit facility covenants; our ability to successfully transition our brand name and corporate name; customer acceptance of our new branding strategy and our repositioning as a digital commerce company; the market demand for television station sales; changes to our management and information systems infrastructure; challenges to our data and information security; changes in governmental or regulatory requirements; litigation or governmental proceedings affecting our operations; significant public events that are difficult to predict, or other significant television-covering events causing an interruption of television coverage or that directly compete with the viewership of our programming; our ability to obtain and retain key executives and employees; our ability to attract new customers and retain existing customers; changes in shipping costs; our ability to offer new or innovative products and customer acceptance of the same; changes in customer viewing habits or television programming; and the risks identified under “Risk Factors” in our recently filed Form 10-K and any additional risk factors identified in our periodic reports since the date of such Form 10-K. More detailed information about those factors is set forth in our filings with the Securities and Exchange Commission, including our annual report on Form 10-K, quarterly reports on Form 10-Q, and current reports on Form 8-K. You are cautioned not to place undue reliance on forward-looking statements, which speak only as of the date of this announcement. We are under no obligation (and expressly disclaim any such obligation) to update or alter the Company’s forward-looking statements whether as a result of new information, future events or otherwise.

Contacts Media: Dawn Zaremba EVINE Live Inc. [email protected] (952) 943-6043 Investors: Jason Iannazzo EVINE Live Inc. [email protected] (952) 943-6126

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