Disney Store Unveils Its Most Magical Friday Ever with ‘Share the Magic’ Holiday Campaign

Disney Store Launches Holiday Deals, In-Store Events and Special Experiences Throughout Thanksgiving Week

PASADENA, Calif.--(BUSINESS WIRE)-- Disney Store announced today the launch of its ‘Share the Magic’ holiday campaign, which includes 11 full days of Magical Friday (aka Black Friday) deals as well as in-store events and special ‘experiences like never before.

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“Every year we look for ways to help our Guests share the magic with their friends and families, and this holiday, it’s our turn to do the same,’ said Elissa Margolis, senior vice president of Disney Store North America. “We’ve gone beyond the traditional to create experiences that are sure to warm hearts and make this the most magical season yet.”

To celebrate the magic of the season, unsuspecting shoppers in a Southern California Disney Store were recently treated to a special surprise in which every family in the store received a $100 Disney gift card for themselves, and another to share the magic with someone they love this holiday season. Click here to view.

Holiday Deals at Disney Store

Beginning today, Friday, Nov. 20, Disney Store is launching all of its magical deals both in-store and online, with an additional, special deal rolling out when Stores open on Thanksgiving night (11/26) and Magical Friday (11/27)*. Even more deals will launch on Cyber Monday (11/30). Guests have the opportunity to shop Disney Store whenever and wherever through DisneyStore.com and the Disney Store app where they’ll find great deals on exclusive Disney, Pixar, Marvel and Star Wars items for everyone on their list.

Disney Store Holiday Story

This season, Disney Store has developed a combination of new in-store events and festive cheer designed to create an even more memorable shopping experience for Guests.

In addition to a holiday version of the traditional store “unlocking” ceremony that takes place every morning at Disney Store, Guests will be treated to an in-store event called “Disney Store Holiday Wishes.” During this new holiday tradition, a Cast Member will read from a holiday storybook while children follow along with their very own version of the book. The mini storybook will include a detachable picture frame that can be decorated and given to someone special. At the end of the event, with the help of Mickey Mouse and Minnie Mouse appearing on the Disney Store theater screen, each child will have the opportunity to make a holiday wish by throwing a special coin into a wishing well.

“Disney Store Holiday Wishes” will take place daily from Magical Friday (11/27) through Christmas Eve (Mondays – Saturdays at 7:30 p.m. and Sundays at 5 p.m.).

Most Wished for Gifts

Disney Store offers the biggest collection of exclusive toys, apparel, accessories and more featuring everyone’s favorite Disney, Pixar, Marvel and Star Wars characters at all price ranges. To help make the holiday shopping season easier, starting on Tuesday, Dec. 1, Disney Store will unveil its “12 Most Wished for Gifts” on DisneyStore.com/12Gifts and on the Disney Store Instagram page.

For shopping assistance, Guests can interact with Disney Store’s Guest Services team via telephone and email channels listed on DisneyStore.com.

To find a Disney Store location, Guests can visit www.DisneyStore.com/storelocator or call (866) 902-2798. Guests can also sign up for email alerts at www.DisneyStore.com/Updates, become a fan on www.facebook.com/DisneyStore or follow @DisneyStore on Twitter to stay connected.

*Disney Store locations will begin opening at 8 p.m. local time the night of Thanksgiving. Guests are encouraged to check disneystore.com/storelocator for specific holiday hours.

ABOUT DISNEY STORE

The Disney Store retail chain, which debuted in 1987, is owned and operated by Disney in North America, Europe, and Japan. Disney Store is the retail merchandising arm of Disney Consumer Products, the business segment of The Walt Disney Company (NYSE: DIS) and its affiliates that extends the Disney brand to merchandise. Disney Store carries high-quality products, including exclusive product lines that support and promote Disney's key entertainment initiatives and characters. Disney Store opened its first store in Glendale, California and, in doing so, originated the themed retail business model. There are currently more than 200 Disney Store locations in North America; more than 40 Disney Store locations in Japan; and more than 70 Disney Store locations in Belgium, Denmark, France, Ireland, Italy, Portugal, Spain and the United Kingdom, plus online stores www.DisneyStore.com, www.disneystore.co.uk, www.disneystore.fr, www.disneystore.de, www.disneystore.se, www.disneystore.dk, www.disneystore.it, www.disneystore.es and www.disneystore.co.jp. Each Disney Store location offers a magical shopping experience that can only be delivered by Disney, one of the world’s largest and most successful entertainment companies. For more information, please visit www.disneyconsumerproducts.com/press/us/disneystore or follow us at www.facebook.com/DisneyStore and www.twitter.com/DisneyStore.

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Disney Store North America
Jillian McMenamin, 626-773-5605
[email protected]
or
Olson
Erin Mackey, 908-295-9083
[email protected]

Source: Disney Store

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