Differentiation and Focused Positioning Drive Strong Sales in Sandwich Sector, Finds Technomic
More News related to Press Releases
- Research and Markets: Global Mobile Operator Forecast Report for 2009 - 2013
- The deVere Group Have Gained Corporate Membership With the Chartered Institute for Securities & Investment (CISI)
- Research and Markets: The Global Animation Industry - There is Perhaps no Genre of Film or Television More Global Than Animation
- Representatives of the nomination committee of Saab AB for the Annual General Meeting 2010
- Central 1 Credit Union Maintains Record Earnings Pace Through Nine Months
CHICAGO--(BUSINESS WIRE)-- The Top 100 limited-service sandwich chains grew sales by 8.6 percent in 2008, to $20.3 billion. Gains were driven by industry leader Subway, with strong execution of its $5 foot-long promotion and value positioning resulting in a 17.1 percent increase in sales to $9.6 billion. The Top 100 outperformed the limited-service sandwich industry as a whole, which posted sales of $22.6 billion systemwide, growing by 6.9 percent.
"The limited-service sandwich chains that continue to perform well have conveyed a strong value equation to their customers--from craveable flavor profiles to reasonable pricing to convenience of ordering," says Darren Tristano, EVP at Technomic, a foodservice industry consultant. "Given the challenging economic environment, leaders should understand the shifting expectations of their customers and be prepared to make the necessary changes to remain relevant, while keeping a watchful eye on margin erosion concerns."
The findings are detailed in a new study from Technomic, the 2009 Top 100 Limited-Service Sandwich Chains Restaurant Report. Some of the trends, chains and products examined include:
-- Subway's value-driven menu strategy
-- Jason's Deli's healthy approach to sandwiches
-- Which Wich's customization
-- Jimmy John's promotion of convenience with delivery options
-- 'wichcraft's gourmet, high-quality menu positioning
Other interesting findings include:
-- The Top 100 sandwich chains grew units by 1.8 percent in 2008 to more
than 39,000 locations, outperforming the sandwich category's growth of
1.4 percent and the total limited-service restaurant industry's unit
increase of 0.6 percent. The total restaurant industry's units declined
by -0.6 percent from 2007.
-- Subway led the sandwich industry in unit growth, adding 686 new
locations in 2008. Atlanta-based Rising Roll Gourmet had the highest
rate of growth at 71.4 percent, bringing its total to 12 units.
-- Menu trends among the Top 100 chains include use of flatbreads and
premium ingredients, bolder flavor profiles, new hot panini-style
sandwiches, healthier offerings and the use of natural, organic, local
and sustainable sandwich components.
-- Chains continue to implement green initiatives to promote social
responsibility, reduced energy costs and environmental protection.
-- Many quick-service operators are revamping to more upscale interiors to
encourage customers to linger.
-- Operators are increasing their use of the Internet to reach customers
through social media sites such as Facebook, YouTube and Twitter.
The 2009 Top 100 Limited-Service Sandwich Chains Restaurant Report was designed to help restaurant operators and foodservice manufacturers identify opportunities for growth, understand current trends, develop sales and marketing strategies, and analyze top performers by sales and units. Comprehensive appendices include profiles of individual chains and lists of the Top 100 sandwich chains sorted alphabetically and by sales and units.
To purchase or learn more about the 2009 Top 100 Limited-Service Sandwich Chains Restaurant Report, please visit www.foodpubs.com or contact one of the individuals listed below.
Technomic provides clients throughout North America with the facts, insights and consulting support they need to enhance their business strategies, decisions and results. Its services include numerous publications and digital products, as well as proprietary studies and ongoing research on all aspects of the food industry.
Source: Technomic, Inc.
Stocks Mentioned
Related Entities
Sign up for StreetInsider Free!
Receive full access to all new and archived articles, unlimited portfolio tracking, e-mail alerts, custom newswires and RSS feeds - and more!
