New Survey Uncovers Surprising Insights for the Petroleum Industry Oct 2, 2014 10:42AM

ATLANTA, Oct. 2, 2014 /PRNewswire/ -- GreenPrint, LLC., creators of the world's first Carbon Neutral Gasoline, announced today the preliminary results of a sweeping consumer survey covering a broad range of subjects related to daily purchase decisions, brand loyalty, petroleum retailers, and the environment. Sent to more than 100,000 individuals nationwide representing a diverse cross-section of the population, the survey may be the most comprehensive study of its kind and provides dramatic insights into the mindset of American society.

"The premise of the research was to take an unbiased look at what factors drive consumers to choose certain petroleum retailers and their subsequent purchase behavior at the pump – and if those decision criteria could be realistically influenced," said GreenPrint CEO Peter Davis. "The data indicates that, because petroleum companies have particularly low brand loyalty compared to other everyday purchase categories, consumers are not only open to switching brands – but they are actually willing to go out of their way to do so under certain circumstances."

Davis, a technology pioneer who sold his loyalty marketing company to a private equity firm in 2009, founded GreenPrint earlier this year and has partnered with c-store industry veteran, Doug Kruep – another serial entrepreneur whose point-of-sale technology company was acquired by VeriFone in 2012. "In addition to some groundbreaking insights, the research results also confirmed what our team already believed intuitively," said Kruep.

Interesting highlights from the research include the following findings:

  • When asked which factors were most important in their gasoline purchases 83% of respondents named "price" as being an important consideration, while only 29% considered "brand" to be important
  • When asked what type of fuel could differentiate a petroleum retailer from their competition, nearly 50% said "gas that was less harmful to the environment" –  more than any other response
  • Nearly 76% of respondents agreed with the statement that "Mankind needs to take immediate action to protect the environment"

Consumers from Florida to California rendered their opinions on nearly a dozen companies, including BP, Exxon, Chevron, Texaco, RaceTrac, and Shell among others. From the quality of their gasoline, to the convenience of their locations, to the degree of their environmental consciousness, petroleum companies were given both darts and laurels by the survey participants. The survey data also pointed to future opportunities for petroleum companies to differentiate themselves. From airline miles, to performance improving fuel additives, to different ways to help the environment, consumers provided intriguing insights into their preferences between incentives that benefited them directly versus those that contributed to the greater good.

GreenPrint's first opportunity to share its findings comes next week at the annual meeting of The National Association of Convenience Stores (NACS), a trade association representing the convenience and fuel retailing industry. "This research provides us with insights that we will use to help our clients drive incremental revenue by aligning with public opinion," said Davis. "Even for those that don't ultimately partner with us, this data will clearly cause some in the industry to rethink their approach to technology and innovation."

About GreenPrint, LLC. Headquartered in Atlanta, GreenPrint is the world's leading innovator of carbon neutral fuel solutions. GreenPrint enables consumers to drive their cars, heat their homes, and live their everyday lives without leaving a carbon footprint. The company's patent-pending solutions also provide commercial fleet managers and petroleum retailers the ability to build goodwill, enhance brand loyalty, and/or increase market share. Visit http://www.GreenPrintCorp.com.

SOURCE GreenPrint, LLC.


U.S. Air Force Thunderbirds to Soar This Weekend at the Melbourne Air & Space Show Oct 2, 2014 10:42AM

U.S. Navy E-2C Hawkeye will be featured in the 750,000 sq. ft. aircraft static display area

MELBOURNE, Fla.--(BUSINESS WIRE)-- Melbourne's aerospace industry is booming and so is its Air & Space Show. This year's event is set to soar featuring the U.S. Air Force Thunderbirds on Oct. 4-5 at the Melbourne International Airport.

Sponsored by Northrop Grumman Corporation, the 2014 show will feature the Northrop Grumman-built E-2C Hawkeye, RQ-4 Global Hawk unmanned aircraft system, and nearly 30 other aircraft as part of the newest facet of the event, a 750,000 sq. ft. static aircraft display ramp. The Air & Space Show's new home at Melbourne International Airport will allow for the first time to have static aircraft on display together with simulators, exhibits, a “Kids’ Zone”, and many more family-friendly activities.

“We are thrilled to have Melbourne as the new home of the annual Air & Space Show,” said Bryan Lilley, Chairman of the National Air, Sea & Space Foundation. “The Melbourne International Airport site allows us to offer the public a bigger and better show, in the air and now on the ground, than has ever been offered before."

Supporting the Thunderbirds is a full afternoon lineup of some of the nation's best warbird demos, high-energy aerobatic demos, and unique air show performers including:

  • The P-51 Mustang
  • The L-39 Cold War-era jet
  • The B-25 Mitchell WWII-era bomber
  • Greg Connell in the Pitts Model 12 bi-plane
  • Gary Ward in the MX-2 high-performance aerobatic plane
  • John Black in the Super Decathlon
  • The Lucas Oil Jump Team
  • Jim Tobul, in the F-4U Corsair warbird
  • Kent Pietsch, whose airplane lands on top of a moving motor home

The performer “hot ramp” will be open until 11:30 a.m. each day, allowing the opportunity for attendees to get up close to performer aircraft. Northrop Grumman will have its past, present and future on display with an OV-1 Mohawk, E-2C Hawkeye and the RQ-4 Global Hawk. The new -D model of the all-weather E-2 Hawkeye airborne early warning and command (AEW&C) aircraft is manufactured in St. Augustine and possesses the most advanced AEW&C capabilities in service today.

“Northrop Grumman is proud to sponsor the Air & Space Show. We are committed to our community and recognize the Air & Space Show as an important Space Coast event,” said Rick Matthews, vice president, Operations and Melbourne Site Manager. “The show will provide a terrific opportunity for the public to see and learn firsthand about Northrop Grumman and the unique, technologically advanced military products. We are pleased to make these favorable contributions to the show, as our continued success depends on our partnerships within the community.”

Along with a solid lineup of aviation capabilities, the show includes educational opportunities about the U.S. aerospace program from NASA, Lockheed Martin and the Kennedy Space Center’s Visitor’s Complex.

About the Melbourne Air & Space Show

Advance general admission tickets to the show are now on sale at www.airandspaceshow.com. Tickets are $10 (children ages 6-12) and $15 (ages 13+), a savings of $5 per ticket off the price at the gate. Reserved parking is also discounted by $5 if purchased online in advance. For the ultimate VIP experience, a limited quantity of tickets still remain for the Flight Line VIP Clubhouse, which offers private seating on the flight line, reserved parking, lunch, beverages, event program, private restroom access and more. Flight Line VIP Clubhouse tickets can be purchased online for $129 through Oct. 3 and $150 on the day of the event.

Gates to the 2014 Melbourne Air & Space Show open each day at 9 a.m. For the latest on performers, display exhibits, schedule and more, visit www.airandspaceshow.com, as well as follow the show on Facebook at www.facebook.com/airandspaceshow.

About Northrop Grumman

Northrop Grumman is a leading global security company providing innovative systems, products and solutions in manned and unmanned systems, cyber, C4ISR, and logistics and modernization to government and commercial customers worldwide. Please visit www.northropgrumman.com for more information.

Media Note: Media are invited to participate in private flights, as well as one-on-one interviews with show performers. To arrange either of these opportunities, contact Cathy Bassett in advance of the show.

Air & Space Show Inquires

Cathy Bassett, C: 443-735-9577

cathy@airseaspace.org

or

Northrop Grumman Inquiries

Jacqueline Farrell, C: 321-480-8356

Public Relations

Jacqueline.Farrell@ngc.com

Source: Melbourne Air & Space Show


Seeking Validation: Leveraging Industry Analysts to Help Launch FinTech Products – White Paper Available Oct 2, 2014 10:42AM

ATLANTA--(BUSINESS WIRE)-- The William Mills Agency, a provider of financial public relations and marketing services, released its latest free white paper entitled, “Seeking Validation: Leveraging Industry Analysts to Help Launch FinTech Products.”

The paper discusses how companies can employ analyst relations to launch products more effectively, gain a deeper understanding of market conditions and increase awareness among key influencers who recommend services to decision makers. Tips on selecting the right analysts and utilizing paid versus unpaid relationships are included in the report, along with a list of profiles and contact information for the top firms in the financial industry.

“Implementing a strategic analyst relations campaign can help financial technology providers gain the credibility, exposure and market perspective they need to sell more effectively to their clients and prospects,” said Scott Mills, president of William Mills Agency. “It is also an effective way for the analyst community to learn about new technology and the key players bringing them to market.”

The white paper is available for download at William Mills Agency’s website. To view the entire document, visit http://info.williammills.com/seeking-validation-leveraging-industry-analysts-to-help-launch-fintech-products

Click to tweet: William Mills Agency Publishes Free White Paper “Seeking Validation: Leveraging Industry Analysts to Help Launch FinTech Products”

About William Mills Agency

Founded in 1977, the Atlanta-based company has established its reputation in the industry through successful execution of media relations, marketing services and crisis communications campaigns for hundreds of companies ranging in size from entrepreneurial start-ups to large, publicly traded corporations throughout North America, Europe and India. For more information, please visit www.williammills.com.

Follow William Mills Agency

LinkedIn: WMA LinkedInTwitter: WMA TwitterFacebook: WMA Facebook

William Mills Agency

Ron Anderson, 678-781-7219

ronald@williammills.com

Source: The William Mills Agency


5WPR Named Agency of Record For Vanderbloemen Search Group Oct 2, 2014 10:40AM

NEW YORK, Oct. 2, 2014 /PRNewswire/ -- 5W Public Relations, one of the 25 largest independently owned public relations firms in the U.S., has been named Agency of Record by Vanderbloemen Search Group, the premiere executive search firm for churches and ministries around the world.

"We have worked in the non-profit arena, including many of the world's largest churches for many years and are excited to welcome Vanderbloemen Search Group to our growing roster of clients," says Ronn Torossian, president and CEO of 5W Public Relations. "With Vanderbloemen's breadth of knowledge and expertise in church staffing and leadership, we aim to amplify their position as the leader of executive search for the church community." 

5WPR client experience in the church arena includes work for Trinity Broadcasting Network, Benny Hinn Ministries & Christians United for Israel.

With a motto of, "We staff the Church," Vanderbloemen Search Group helps Kingdom-expanding ministries build great teams. The firm offers retained executive search services as well as compensation analyses and organizational consulting, tailored specifically to each client's staff structure. The firm also specializes in long-term and emergency pastoral succession planning for churches and ministries of all sizes.

Vanderbloemen Search Group is a member of the Association of Executive Search Consultants (AESC) and has worked with some of the largest churches and ministries across the country, including Willow Creek Community Church, LifeChurch.tv, and World Vision.

"We're excited to partner with 5W as their depth of knowledge and strong understanding of the church community will help tell our story in a meaningful way," says William Vanderbloemen, CEO of the Vanderbloemen Search Group. "5W has a unique tactical approach that we think will help amplify our message on pastoral succession planning and search strategies, ultimately helping more churches and ministries build and maximize their team."

5W Public Relations will execute a PR campaign focused on strategically placed company and executive profiles, thought-leadership positioning, and media relations tactics targeted towards different industries, including the Christian, lifestyle, and business sectors.

ABOUT 5W Public Relations:   

5W Public Relations is a full-service Public Relations Agency known for cutting-edge programs that engage with businesses, issues and ideas. With more than 100 professionals serving clients in B2C (Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, Nonprofit), B2B (Corporate Communications and Reputation Management), Public Affairs, Crisis Communications and digital strategy, 5W brings leading businesses a resourceful, bold and results-driven approach to communications.

Ronn Torossian / 5W Public RelationsTel: (212) 999-5585 / ronn@5wpr.com 

SOURCE 5W Public Relations


Judge Allows Bellavia Blatt’s Antitrust Lawsuit Against CARFAX to Proceed Oct 2, 2014 10:40AM

MINEOLA, N.Y.--(BUSINESS WIRE)-- In a decision issued this week, the Federal Court denied a motion filed by CARFAX to dismiss Bellavia Blatt’s $350 million antitrust case lawsuit. The case will now proceed to the discovery phase.

Bellavia Blatt—which represents over 750 dealerships in this lawsuit (up from just 124 when the suit was originally filed in May 2013)—alleges that CARFAX has illegal alliances with key players in the auto industry, which freezes out competition, thereby resulting in increased prices and unreliable vehicle history reports. Automobile dealers are forced to do business with CARFAX at grossly inflated prices, only to have CARFAX spend these inflated revenues on ads that disparage dealers as dishonest, when it is the automotive shopper who is being misled into believing CARFAX ads that claim its vehicle history reports contain accurate data.

“This recent decision is a substantial victory for the dealers as the Court held that we have asserted legally cognizable claims under the various antitrust laws,” said Bellavia Blatt Senior Partner Leonard A. Bellavia. “This is an important initiative to redress wrongs being committed against both dealers and consumers.”

Bellavia Blatt is seeking substantial money damages per dealership, along with an injunction against the alleged illegal conduct. Please call (516) 873-3000 or email CForgione@DealerLaw.com to obtain information about participation in this very important matter.

Bellavia Blatt & Crossett, P.C. was founded in 1987 and is a nationally recognized authority in the field of automotive franchise law. The firm represents thousands of automobile and marine dealerships across the country. With offices across the tri-state area, Bellavia Blatt is recognized as one of the foremost law firms in the nation for advocating the rights of franchised or licensed dealers.

Bellavia Blatt & Crossett, P.C.

Rachelle Morrow, 631-224-7000

Source: Bellavia Blatt & Crossett, P.C.


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