Capital Earnings & Research Rolls Out Dynamic Opinion Polling Process
More News related to Press Releases
- Senator Obama's Priorities - WashingtonWatch.com
- Europeans and Americans Agree: Purchasing Power is Sharply Lower
- T-Mobile USA Launches Service in the Carolinas and Puerto Rico and in Additional Former SunCom Markets
- Big Tobacco's Grip on Colleges and Students Loosens, But Still Holding Strong: New Report Examines Trends on Campuses
- New Enterprise Associates Invests $10 Million in Tableau Software
NEW YORK, June 30 /PRNewswire/ -- With a private showing to programmers and pollsters at their national headquarters today, Capital Earnings & Research revealed its newest computer forecasting model, 'community quickshot (C),' the result of an algorithmic process that the company developed to expedite results and accuracy of national opinion polls.
According to a company spokesman, "we can poll the nation with a survey question and produce conclusive results in 4 hours or less within a 4% margin of error. We feel that we are one of the only firms with this type of rapid response capability." The process is already being referred to in the industry as the, 'four for four formula.'
The 65 minute demonstration polled a sample of the U.S. business community to identify their most favorite person to narrate Meet the Press after the fall presidential elections. The overwhelming choice was Maria Bartiromo, anchor of the Closing Bell, at CNBC.
"The worldwide gold standard, instant response dial-testing, can be eliminated in many instances without compromising poll accuracy by using our version of 'community quickshot (C).' We like IRDT to test TV advertisements and corporate earnings calls for Wall Street because it's emotional and provides instant feedback for the client. But, we expect to see more top tier activity versus selling opinion poll results to third party media as we apply our dynamic new technology," said the Chief Investment Officer for the firm.
Dial-testing is a popular method currently being demonstrated by the major cable news networks to present differences of public opinion in the presidential campaigns. Results are so powerful that trial lawyers rehearse closing arguments before a focus group and even Super Bowl advertisements are validated prior to release.
Speculation remains as to whether or not Capital Earnings & Research continues to be a takeover target by private equity groups. The company is not commenting on any proposed sale resulting from its development of the new technology at this time. Its confidentiality policy states that 'shared information will always be treated as unique in content 100% of the time and that client relationships will always remain 100% confidential.'
For more details about the company, visit its website at www.earningsresearch.com .
About Capital Earnings & Research
Capital Earnings & Research is a national marketing firm that excels in nationwide opinion polling and targeting consumer language for TV and radio advertisements, surveys, conference/earnings calls, legal arguments and public relations by using instant response dial-testing computerized technology for Wall Street, Fortune 1000 companies and political applications.
Contact Information:
PR Office, Capital Earnings & Research
National Headquarters
(256) 738-2200
askus@earningsresearch.com
SOURCE Capital Earnings & Research
Stocks Mentioned
Related Entities
Sign up for StreetInsider Free!
Receive full access to all new and archived articles, unlimited portfolio tracking, e-mail alerts, custom newswires and RSS feeds - and more!
