Calphalon Answers "How do Knives Stay So Sharp?"

ATLANTA, Nov. 17, 2015 /PRNewswire/ -- Calphalon, the leader in premium cookware and kitchenware, has launched a new national advertising campaign centered around the brand's Self-Sharpening Cutlery with SharpIN™ Technology, which launched in May 2015.  Self-Sharpening Cutlery features built-in sharpeners that automatically sharpen straight edge knives with every use. The timing of this campaign will reach Calphalon's target audience during the key holiday gifting, entertaining, and bridal pre-registration season, helping culinary enthusiasts prepare for their holiday meals.

Experience the interactive Multimedia News Release here: http://www.multivu.com/players/English/7512431-calphalon-self-sharpening-cutlery/

The advertising campaign showcases a home cook inserting her Calphalon® Self-Sharpening Cutlery into a knife block, at which point viewers are pulled inside the block to a mystical factory. Once inside, you see skilled workers sharpening the large knife blades with welders and heavy industrial machinery, highlighting the precision and efficiency of this innovation. The spot is airing now on national lifestyle networks with plans to run through the fourth quarter of 2015.

"Calphalon Self-Sharpening Cutlery has been one of our most successful product launches in our brand's history," said Kerry Strzelecki, Director of Brand Marketing for Calphalon. "Consumers have praised the benefits of having their knives stay sharp for a lifetime, and the superior performance that they deliver time after time. As the holiday season ramps up, we feel this is the perfect time to advertise to our target consumers."

Integrated marketing activities to support Calphalon Self-Sharpening Cutlery and the television spot include the launch of KnifeSkills.com, a website that houses more than 50 videos designed to educate home cooks on how to cut, slice, chop, and dice fruits, vegetables, and other delicious foods. Calphalon has also partnered with Food Network's "Cutthroat Kitchen: Superstar Sabotage" with exclusive online and on-air content.

Calphalon Self-Sharpening Cutlery is available at kitchen houseware retailers and department stores nationwide. For more information about Calphalon Self-Sharpening Cutlery, visit www.calphalon.com or visit Calphalon social media sites at www.facebook.com/calphalon, and www.youtube.com/calphalon www.twitter.com/calphalon

About Calphalon

Calphalon is a leading manufacturer of premium quality cookware, cutlery, bakeware, and accessories for the home cook. Based in Atlanta, Calphalon is part of Newell Rubbermaid's global portfolio of leading brands.

Media Contact: Eric Hills [email protected]

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SOURCE Calphalon