CSR and SK Telecom Launch World’s First Smart Lighting Beacon with CSRmesh™

Intelligent Lighting System Extends Range, Enables Beaconing and Reduces Cost for Service Providers

SAN JOSE, Calif. & CAMBRIDGE, United Kingdom--(BUSINESS WIRE)-- CSR plc (LSE: CSR; NASDAQ: CSRE) today announced that its CSRmesh™ technology has been used by SK Telecom to enable the world’s first range of smart LED lightbulbs which also function as Bluetooth® Smart beacons networked together using CSRmesh. The intelligent CSRmesh lighting system will allow an almost unlimited number of smart lightbulbs to be simply controlled and networked together in-store while also enabling location-based special offers and targeted information to smartphone users.

The system uses high-quality LED lightbulbs that fit into a building’s existing lighting fixtures to provide a mesh network of intelligent lights that ‘double-up’ as beacons. The smart lightbulbs can then enable targeted information to be sent using Bluetooth Smart to a user’s precise location in the store. SK Telecom’s complete intelligent lighting solution will be using smart lightbulbs that are fitted with a pre-certified module based on the CSR1010™ chipset.

CSRmesh enables Bluetooth low energy devices not only to receive and act upon messages, but also to repeat those messages to surrounding devices thus extending the range of Bluetooth Smart and turning it into a mesh network for the Internet of Things. This unique combination of lighting, beacon, and mesh functionality is a world first.

Anthony Murray, Senior Vice President, Business Group at CSR, said, “For retailers, current in-store beacon systems require the installation of many wireless sensors around the shop floor, a process which is often lengthy, expensive, and requires constant maintenance. This solution offers a beaconing system without the need to overhaul a building’s infrastructure. With LED smart beacons, a building’s existing lighting fixtures offer complete coverage because they are spread evenly throughout the store. The LED beacon also relies on a permanent mains power supply, meaning the service provider no longer needs to manage hundreds of battery-powered devices.”

“It’s clear that more large-scale retailers and service providers are now looking to harness the power of location-based communication offered by beacons,” said Alex Jinsung Choi, CTO and Head of Cooperate R&D Center at SK Telecom. “The challenge of managing thousands of Bluetooth Smart-enabled beacons in a large space such as a stadium has effectively been solved by smart lighting beacons with CSRmesh.”

The new range of smart LED beacons is a complete end-to-end commercial lighting solution including LED lightbulbs, the CSRmesh v1.2 protocol layer with beacon capability, and iOS and Android mobile support.

About CSR

At CSR we push every boundary™ to solve challenges and deliver innovations that help customers differentiate and win in the fast-evolving consumer electronics market. Our technologists are improving people’s lifestyles and unlocking the true potential of seamless connectivity and the Internet of Things by developing and integrating silicon, software and services for customers in Voice & Music, Connectivity and Bluetooth® Smart, Automotive Infotainment, Document Imaging and Location. For more information, visit www.csr.com, our blog, YouTube, Facebook or Twitter. For more information on aptX®, the audio codec that has revolutionized the wireless listening experience, visit www.aptx.com.

CAUTIONARY NOTE ON FORWARD LOOKING STATEMENTS

This press release contains certain statements (including statements concerning plans and objectives of management for future operations or performance, or assumptions related thereto) that are not historical facts and constitute ‘forward looking statements’ within the meaning of the United States Private Securities Litigation Reform Act of 1995 in relation to CSR’s Bluetooth® Smart solutions, including the CSRmesh™ and CSR1010™ technologies, and their performance characteristics in consumer electronic products, and other future events and their potential effects on CSR. These forward-looking statements can be identified by words such as ‘will,’ ‘can deliver,’ offers', 'allows', 'to enhance,’ ‘enables,’ 'designed to' and other similar expressions regarding the performance characteristics of CSR’s Bluetooth® Smart mobile solutions, including the CSRmesh™ and CSR1010™ technologies, and their performance characteristics in consumer electronics products, and their potential effects on CSR. Any future release of CSR’s Bluetooth® Smart mobile solutions, including the CSRmesh™ and CSR1010™ technologies or consumer electronics products containing such technologies, related products or modifications to such products’ capability, functionality or features are subject to ongoing evaluation by CSR and its customers, and may or may not be implemented and should not be considered firm commitments by CSR or its customers and should not be relied upon in making purchasing decisions. Such forward-looking statements represent the current expectations and beliefs of management of CSR, and are based upon numerous assumptions regarding CSR’s business strategies and the environment in which CSR will operate and therefore involve a number of known and unknown risks, contingencies, uncertainties and other factors, many of which are beyond the control of CSR, including, but not limited to, those detailed from time to time in CSR’s periodic reports (whether under the caption Risk Factors or Forward Looking Statements or elsewhere), which are available at the SEC’s web site http://www.sec.gov. Each forward looking statement speaks only as of the date hereof. CSR does not undertake to release publicly any updates or revisions to any forward looking statements contained herein, otherwise than required by law.

Bluetooth® and the Bluetooth logos are trademarks owned by Bluetooth SIG, Inc. and licensed to CSR.

Wi-Fi®, Wi-Fi Alliance®, WMM®, Wi-Fi Protected Access®, WPA®, WPA2®, Wi-Fi Protected Setup™ and Wi-Fi Multimedia™ are trademarks of the Wi-Fi Alliance.

Other products, services and names used in this document may have been trademarked by their respective owners.

View source version on businesswire.com: http://www.businesswire.com/news/home/20150715005340/en/

US:
March Communications
James Gerber, +1 617-960-9875
[email protected]
or
UK:
Octopus Group
Russell Lindsey, +44(0)845 370 7024
[email protected]

Source: CSR

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