Brit + Co Joins Snapchat Discover

Brit + Co to serve as first publisher to launch a holiday-themed content channel

SAN FRANCISCO--(BUSINESS WIRE)-- Today, Brit + Co unveiled their new Snapchat Discover channel, becoming the first publisher to create a holiday-themed channel for the social network. Everything Brit + Co readers have come to love about the site will now be available in a snackable and fun mobile experience. Targeted at a teen and millennial audience, the content delivers a fresh and inspiring take on celebrating the holidays with humor, creativity and style. The content and ad experiences are uniquely designed for the Snapchat platform, with shareable and engaging illustrations, videos and vignettes.

“Our partnership with Snapchat gives Brit + Co an opportunity to broaden our reach and audience in a social and engaging way,” said Brit Morin, CEO and founder of Brit + Co. “We’re excited about the prospect to further our mission of inspiring and enabling millennials to be more creative, especially during the holiday season.”

Brit + Co excels at teaching the digital generation how to get creatively inspired for all types of seasons and occasions. The Brit + Co holiday channel will include custom seasonal pop-culture content alongside shopping and gifting ideas, DIY projects, recipes, decorating ideas and hacks. Injecting a fresh take on classic themes is a Brit + Co specialty. As such, users will find unique content such as nostalgic throwbacks to old Christmas movies, tips on how to create better holiday photos, guides to making healthier versions of your favorite holiday treats, and all kinds of affordable DIY gifting ideas. The Brit + Co holiday channel will run from November 27th to December 3rd and from December 18th to December 24th.

"We love Brit + Co's fresh and fun perspective on holiday-themed content and creative projects and think our Snapchat community will as well,” said Nick Bell, Head of Content at Snapchat. “From the project themselves to the channel packaging overall, Brit + Co has found a fresh way to power the season of giving.”

About Brit + Co:

Founded by Brit Morin in 2011, Brit + Co is a new media and commerce company that enables creativity through inspirational content, online classes and do-it yourself kits. From traditional crafts to high-tech manufacturing, Brit + Co connects millions of users with makers, designers, chefs and inventors, together building a community of creativity. Users can purchase DIY project kits and products from a curated selection of makers in the Brit + Co Shop. They can learn new creative skills through online tutorials and a series of exclusive e-classes. Brit + Co is available for download on iOS, Android, and Windows Phone; connect with us online at Facebook, Pinterest, Instagram, YouTube, and Twitter.

View source version on businesswire.com: http://www.businesswire.com/news/home/20151127005006/en/

Brit + Co
Demetra Airaudi, 650-799-9358
[email protected]

Source: Brit + Co

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