BlackBerry Leap Arrives for Mobile Professionals Pushing their Productivity in Canada

WATERLOO, ONTARIO -- (Marketwired) -- 05/07/15 -- Editors Note: There is a photo associated with this Press Release.

BlackBerry Limited (NASDAQ: BBRY)(TSX: BB), a global leader in mobile communications, today launched the BlackBerry� Leap, an affordable all-touch smartphone in a modern and powerful design for 4G LTE networks in Canada. The BlackBerry Leap is designed for consumers and enterprise users who value security and privacy when pushing their productivity to the next level.

The new BlackBerry Leap will be available from Bell Mobility, Rogers Wireless, Sasktel, TELUS, WIND Mobile, ShopBlackBerry, and select Tbooth wireless and WIRELESSWAVE locations starting on May 7th, 2015, for as low as $0.00 on contract(1). A variety of accessories including cases, carrying solutions, chargers, and audio peripherals, are also available through the carrier partners or ShopBlackBerry. BlackBerry has also introduced three new Accessory Value Bundles that include an unlocked BlackBerry Leap with accessories for additional savings. The BlackBerry Leap Efficiency Bundle, BlackBerry Leap Travel Bundle and BlackBerry Leap Power Bundle are available today on ShopBlackBerry.

"With the introduction of the BlackBerry Leap to the BlackBerry 10 portfolio we continue to provide products and services that meet the needs of consumers and enterprise customers in Canada," said Jaime Leverton, Vice President, Carriers for BlackBerry. "The BlackBerry Leap is an affordable all-touch smartphone in a modern and powerful design that is built for career builders and companies who value security and privacy when being productive."

BlackBerry Leap features the latest BlackBerry® 10.3.1 operating system, a brilliant edge-to-edge five-inch HD display and more than a full day's battery power, keeping users hyper connected, productive and always in control.

Device highlights include:

--  Security to Maintain Privacy - You can feel safe in the knowledge that
    BlackBerry Leap was designed with the highest standards of security in
    mind to protect your privacy. It is equipped with support for
    encryption, plus built-in malware protection and back-up, wipe and
    restore. All to give you control and help secure your data against the
    next embarrassing and potentially costly cyberattack.
--  Battery That Powers Through a Full Day - With up to 25 hours of heavy
    use,(2) the BlackBerry Leap will power through even your most demanding
    day. The impressive 2800 mAh battery and optimization of power
    consumption in BlackBerry 10 gives users more than a full day of
    productive usage.
--  Best-in-Class BlackBerry Keyboard - Type faster and more accurately on a
    touchscreen keyboard that learns how you write. With superior error
    correction, multi-language support, customized adaption and flow,
    BlackBerry's touchscreen keyboard helps to reduce the mistakes and
    missteps that can hold you back.
--  BlackBerry® 10 OS 10.3.1 -BlackBerry Leap comes preloaded with the new
    BlackBerry 10.3.1 operating system, offering a fresh look that
    incorporates updated icons and an instant action bar so that users' most
    commonly accessed functions are in the center of their screen.
    Additional features include:
    --  BlackBerry® Blend - BlackBerry Blend brings messaging and content
        that is on your BlackBerry smartphone to your computer and tablet.
        Get instant message notifications, read and respond to your work and
        personal email, BBM" or text messages, and access your documents,
        calendar,

(1) Price, contract and availability may vary by carrier or retail partner

(2) Based on GSMA PRD TW.09 Battery Life Measurement Technique and a mixed usage scenario. Many factors affect battery life, including network connectivity, application usage, feature configuration and battery age. Actual results may vary.

contacts and media in real time on whatever device you are on, powered by your BlackBerry. BlackBerry Blend works across desktop operating systems, including Mac OS X 10.7 +, Windows® 7+ and Android" tablets running Android 4.4+ via cellular, USB or Wi-Fi connections.

--  BlackBerry® Assistant - The BlackBerry Assistant is BlackBerry's first
    digital assistant and can be used with voice and text commands to help
    users manage work and personal email, contacts, calendar and other
    native BlackBerry 10 applications. It's the only smartphone assistant on
    the market today that can access both personal and work content in your
    work perimeter. BlackBerry Assistant intelligently determines how to
    respond to you based on how you interact with it - if you type, it
    responds silently, if you speak, it speaks back and if you activate over
    Bluetooth, it speaks back with additional context because it assumes you
    might not have access to the screen.
--  Dual app storefronts preloaded for access to a huge selection of apps
    for work and play:
    --  BlackBerry World - BlackBerry World offers essential business and
        productivity apps for professionals looking to drive efficient
        communications and collaboration including Box, Evernote, Cisco
        WebEx Meetings and Documents to Go.
    --  Amazon Appstore - Discover and download popular Android apps and
        games through the Amazon Appstore including Candy Crush Saga,
        Pinterest, SoundCloud, Kindle and Amazon Shopping.

For more information about the BlackBerry Leap, please visit www.BlackBerry.com/leap

About BlackBerry

A global leader in mobile communications, BlackBerry® revolutionized the mobile industry when it was introduced in 1999. Today, BlackBerry aims to inspire the success of our millions of customers around the world by continuously pushing the boundaries of mobile experiences. Founded in 1984 and based in Waterloo, Ontario, BlackBerry operates offices in North America, Europe, Middle East and Africa, Asia Pacific and Latin America. The Company trades under the ticker symbols "BB" on the Toronto Stock Exchange and "BBRY" on the NASDAQ. For more information, visit www.BlackBerry.com.

To view the photo associated with this press release, please visit the following link:

http://www.marketwire.com/library/20150506-BlackBerry_Leap_Grey_Front.jpg

Contacts:
Media Contacts
Kiyomi Rutledge
Public Relations Manager
[email protected]

Source: BlackBerry Limited

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