BURGER KING® Restaurants and the CHEETOS® Brand Unleash Very Cheesy Collaboration for Summer ‘16

New Mac n’ Cheetos™ Mashup Features CHEETOS® Crispiness Outside, Creamy Mac n’ Cheese Inside

MIAMI--(BUSINESS WIRE)-- BURGER KING® restaurants and the CHEETOS® brand have collaborated for the first time to introduce new Mac n’ Cheetos™, making for a very cheesy summer. The new snack mashup is a portable combination of creamy mac n’ cheese covered with crispy CHEETOS® flavor. Mac n’ Cheetos™ are a tasty reimagination of classic mac n’ cheese that the CHEETOS® brand and BURGER KING® restaurants boldly dare to offer, starting June 27 for a limited time at participating restaurants.

This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20160627005012/en/

For anyone who ever wished they could eat warm mac n’ cheese like they do a bag of chips, Mac n’ Cheetos™ make the previously unthinkable a reality. Now with this cheesy treat, everyone can snack on-the-go whether en route to the beach or during a summer road trip.

“Mac n’ Cheetos™ are a doubly cheesy combination of warm mac n’ cheese covered with that crispy CHEETOS® flavor everyone loves,” said Alex Macedo, President, North America, for the BURGER KING® brand. “No one understands snacking better than CHEETOS®, and our expertise at BURGER KING® restaurants is serving guests on the go, so it just made sense that we come together to reinvent this favorite food like it’s never been done before.”

“Mac n’ Cheetos™ is a Dangerously Cheesy re-imagination of mac n’ cheese,” said Roberto Rios, Chief Marketing Officer, PepsiCo Foodservice. “The BURGER KING® brand was the perfect partner to bring this delicious and portable snack to life for lovers of cheese all around and our fans.”

Mac n’ Cheetos™ come in an order of five pieces at the recommended price of $2.49 and will be available for a limited time at participating BURGER KING® restaurants.

About the BURGER KING® Brand

Founded in 1954, the BURGER KING® brand is the second largest fast food hamburger chain in the world. The original HOME OF THE WHOPPER®, the BURGER KING® system operates more than 14,000 locations in approximately 100 countries and U.S. territories. Almost 100 percent of BURGER KING® restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. The BURGER KING® brand is owned by Restaurant Brands International Inc. (TSX,NYSE: QSR), one of the world's largest quick service restaurant companies with more than $23 billion in system sales and over 19,000 restaurants. To learn more about the BURGER KING® brand, please visit the BURGER KING® brand website at www.bk.com or follow us on Facebook, Twitter and Instagram.

About Cheetos

CHEETOS® is one of many Frito-Lay brands in North America - the $14 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at the corporate website, http://www.fritolay.com, the Snack Chat blog, http://www.snacks.com and on Twitter at http://www.twitter.com/fritolay. Learn more about Cheetos by visiting www.facebook.com/Cheetos.

View source version on businesswire.com: http://www.businesswire.com/news/home/20160627005012/en/

ALISON BROD PUBLIC RELATIONS
Brooke Scher Mogan, 212-230-1800
[email protected]
[email protected]
or
PEPSICO, INC., FRITO-LAY NORTH AMERICA
Kimberly Scott, 972-334-5098
[email protected]

Source: Burger King Corporation

You May Also Be Interested In

• Guardant Health (GH) Announces FDA Advisory Panel Review of Shield Blood Test to Screen for Colorectal Cancer to Be Held on May 23
• Infinite Reality Acquires the Drone Racing League for $250 Million, Solidifying Position as Global Leader in Immersive Technology & Experiences
• PlatON Unveils State-of-the-art Web3 Payment Solutions at Money 20/20 Asia