BASF launches Norbin brand in the US and Canada

SOUTHFIELD, Mich., March 28, 2016 /PRNewswire/ -- BASF Automotive Refinish launched Norbin®, a new brand of products, in the U.S. and Canada today. Norbin® primers and clears are now available for purchase through BASF distributors.

"Made with BASF technology and easy-to-use, Norbin is designed for the economy segment," said Amy Kramer, BASF Inside Sales Manager. "Norbin allows our distributors to grow their business by targeting all segments of the automotive refinish market."

"Customers will benefit from Norbin's consistent quality and its competitive price," said Gordon Erdelean, BASF Market Segment Manager for Norbin. "First launched in Asia in 2015, Norbin uses urethane technology and joins the BASF family of refinish products, which includes Glasurit®, R-M® and Limco®.

All the Norbin products are a 4:1 mix ratio and do not require reducers.  

For more information visit basfrefinish.com/norbin or call 800-334-1400.

About BASF Automotive Refinish

BASF's Automotive Refinish business makes and markets coatings for the collision repair, commercial fleet and automotive specialty markets. Its paint products are supported by technical training programs, advanced color information systems and business management and planning tools. For more information visit http://www.basfrefinish.com

About BASF

BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has nearly 17,500 employees in North America, and had sales of $17.4 billion in 2015. For more information about BASF's North American operations, visit www.basf.us.

At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. The approximately 112,000 employees in the BASF Group work on contributing to the success of our customers in nearly all sectors and almost every country in the world. Our portfolio is organized into five segments: Chemicals, Performance Products, Functional Materials & Solutions, Agricultural Solutions and Oil & Gas. BASF generated sales of more than €70 billion in 2015. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (AN). Further information at www.basf.com.

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SOURCE BASF Corporation