Audi Sets 62nd Consecutive Monthly U.S. Sales Record in February

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March 1, 2016 10:20 AM EST

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Sales for the month rose 2.3% to 11,718 vehicles
Audi A7 and Q7 models drove strong sales for the month
All-time best February sales of Audi Certified pre-owned vehicles

HERNDON, Va.--(BUSINESS WIRE)-- Audi reported that its February 2016 sales increased 2.3% to 11,718 vehicles, a total that stands as the brand’s 62nd straight month of record U.S. sales.

Audi achieved its best-ever February sales in the brand’s U.S. history. The previous February record was set in 2015 with sales of 11,455 vehicles. Through the first two months of 2016, Audi U.S. sales rose 2.5% from last year to 23,568 vehicles.

February results were bolstered by sales of the A7 and Q7 models. The A7 posted an 87% increase from last February. Consumer demand for the all-new Audi Q7 remained high, resulting in a 63% increase over last February. Year-to-date sales of this luxury SUV model rose 111% over the same time period in 2015.

“There is robust demand for models at the top end of our lineup, such as the A7 and Q7,” said Mark Del Rosso, Executive Vice President and Chief Operating Officer, Audi of America. “This gives us confidence that our sales momentum will continue with the upcoming launches of the all-new A4 and R8 this spring.”

Audi Certified pre-owned vehicle sales set a new February record, with a 0.4% gain on 3,713 CPO vehicles sold.

Audi holds the longest running monthly record sales streak in the premium car market according to a competitive sales report from MotorIntelligence.com.

ABOUT AUDI

Audi of America, Inc. and its U.S. dealers offer a full line of German-engineered luxury vehicles. AUDI AG is among the most successful luxury automotive brands globally. The Audi Group delivered over 1,800,000 vehicles to customers globally in 2015, and broke all-time company sales records for the sixth straight year in the U.S. Through 2019, AUDI AG plans to invest about 24 billion euros - 70 percent of the investment will flow into the development of new models and technologies. Visit www.audiusa.com or www.audiusa.com/newsroom for more information regarding Audi vehicles and business topics.


AUDI US SNAPSHOT	--MTD--			--YTD--
Model Line	Feb '16 Actual	Feb '15 Actual	Yr/Yr % change	Feb '16 YTD Actual	Feb '15 YTD Actual	Yr/Yr % change
A3	2,183	2,279	-4.2%	4,331	4,662	-7.1%
A4	1,827	1,743	4.8%	3,152	3,306	-4.7%
A5	602	831	-27.6%	1,117	1,674	-33.3%
A6	1,064	1,282	-17.0%	1,905	2,484	-23.3%
A7	429	229	87.3%	861	514	67.5%
A8	218	300	-27.3%	563	606	-7.1%
allroad	124	181	-31.5%	273	408	-33.1%
Q5	2,421	2,493	-2.9%	5,112	5,420	-5.7%
Q7	1,653	1,012	63.3%	3,989	1,892	110.8%
Q3	988	1,046	-5.5%	1,890	1,919	-1.5%
R8	9	52	-82.7%	20	101	-80.2%
TT	200	7	2757.1%	355	10	3450.0%
Total Audi Sales	11,718	11,455	2.3%	23,568	22,996	2.5%
Total CPO Sales	3,713	3,698	0.4%	7,080	7,428	-4.7%