Arylessence perfumer creates unique 'super-fresh' fragrance that defines California

ATLANTA, Oct. 30, 2014 (GLOBE NEWSWIRE) -- The unique climate, landscapes, ambience, and diversity of California have inspired the creation of Caliverde, a fine fragrance developed by Monica Aneiros-Burke, a senior perfumer with the leading fragrance house, Arylessence. Developed for a showcase sponsored by the fragrance industry's professional organization, the International Fragrance Association North America (IFRA North America), Caliverde is a complex, contemporary fragrance that brings together the many alluring, sensory notes that define the California experience. "We asked Monica to capture the essence of California," says Steve Tanner, President of Arylessence. "She responded with an exciting, sensory fragrance that unifies the fresh, green, naturalness of California's vines and fields with the sunshine the state is famous for, and of course, with clear mountain air, sparkling streams, and the deep, invigorating ambience of redwood and sequoia forests. Caliverde is a special fragrance." Focusing on the concept of 'super-freshness', Monica Aneiros-Burke assimilated ideas that not only define California, but also enrich the experiences of people who live there, and attract visitors from around the world. "If you are creating a fragrance that is about a state or a region or a place, you set up a fabulous challenge," says Monica Aneiros-Burke. "My solution was to open my mind to all the sensory influences that California offers – the land and the 'super-fresh' bounty it produces in wines, fruits, and berries; the clear air and waters of mountain areas; and the deep, resinous ambience of California woods and forests that we know and love, and evoke our imagination. In Caliverde, we bring all these amazing notes together. This is a fragrance that will inspire you." Developed with sustainably produced ingredients that are globally approved for fragrance creation and are authenticated safe for the environment and the planet, Caliverde is a fragrance concept that can be developed for fine fragrance, personal care, air care, laundry, and household products, with multiple variants to expand and enrich product lines. Private label manufacturers can use Caliverde to enhance the competitiveness and consumer appeal of their retail brands. The Arylessence Caliverde fragrance can be sampled by appointment. About Arylessence Arylessence is a leading fragrance and flavor company, based near Atlanta, Georgia. Known for creative innovation in beauty and cosmetics, personal care, air care, and laundry and household products, as well as beverages, prepared foods, and oral care, lip care, and confectionary products, Arylessence is a leader in the design of sustainably-produced fragrances and natural and organic flavors for today's environmentally sensitive products. Arylessence perfumers, flavorists, evaluators, application specialists, marketing, and regulatory experts work closely with clients in a multi-disciplinary, team-based environment. Arylessence provides marketing and business development resources, proprietary creative processes, and strategic insights to help clients achieve product differentiation, consumer preference, and market leadership.  For more about Arylessence, visit www.arylessence.com.

CONTACT: Lori Miller Burns
         Arylessence, Inc.
         (800) 553-2440
         [email protected]

You May Also Be Interested In

• La Jolla Institute for Immunology and RevolKa started a Research Collaboration
• OKX Ventures Teams Up with OnePiece Labs, Merlin Chain and Franklin Templeton in Backing the Runes Incubator
• Growth Opps and IBEW Announce Landmark Partnership to Advance Solar for All Program