Aristocrat to Unveil Oasis 360(TM) Mobile Concierge(TM) App at NIGA 2015

LAS VEGAS, NV -- (Marketwired) -- 03/26/15 -- Aristocrat is set to make history at NIGA 2015 when the company unveils its new and revolutionary Mobile Concierge" app, the newest innovation for its Oasis 360" solution. Mobile Concierge is a new mobile app that allows players to have full touch-point access to their favorite casino, increasing player loyalty and reducing your costs.

"Our Oasis 360 solution team constantly looks for ways to develop and incorporate innovative technology that will deliver a powerful user experience, with both operators and patrons; and Mobile Concierge is an incredibly exciting step forward that will take operators to the next level. Mobile Concierge helps casinos increase player loyalty, reduce marketing expenses with strategic digital marketing, and creates a social community within a casino's loyal rewards member base. It is very exciting technology, and we are thrilled to introduce this product at NIGA 2015," said Angelo Palmisano, Aristocrat's Vice President of System Product.

With the power of Mobile Concierge, casinos can personalize their players' relationship with the casino. The app allows casino marketers to deliver strategic, event-driven marketing messages and empowers the casino to capture valuable business intelligence on the player community and create tailor-made marketing programs that resonate with players.

Additionally, Mobile Concierge creates a social community that nurtures player behavior, rewards players for using the app, highlights casino promotions and creates opportunity to reduce overall marketing expenses.

Mobile Concierge is the latest innovation in the Oasis 360 solution product line of industry-leading products. The Oasis 360 solution gives operators the flexibility to build their solution their way.

Aristocrat will show Mobile Concierge in NIGA booth #1231, where the company will exhibit jointly with VGT. In addition to Mobile Concierge, Aristocrat will show new and cutting edge solutions available to operators whether they use the Oasis 360 Core CMS or another CMS.

Discover all of the Oasis 360 solutions at NIGA 2015 in Aristocrat's booth #1231.

Aristocrat everywhere: Like Aristocrat on Facebook Join Aristocrat on Twitter Discover Aristocrat games on YouTube Visit Aristocrat's website

About Aristocrat Aristocrat Technologies Inc. is a subsidiary of Aristocrat Leisure Limited (ASX: ALL), a leading global provider of land-based and online gaming solutions. The Company is licensed by more than 200 regulators and its products and services are available in more than 90 countries around the world. Aristocrat offers a diverse range of products and services including electronic gaming machines and casino management systems. For further information visit the company's website at www.aristocrat-us.com.

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Source: Aristocrat

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