Acxiom Launches Facebook Partner Categories in Japan
Marketers can integrate Acxiom's offline consumer behavior data and lifestyle attribute datasets into Facebook campaigns targeting Japanese consumers
Get Alerts ACXM Hot Sheet
Join SI Premium – FREE
LITTLE ROCK, Ark., Dec. 1, 2016 /PRNewswire/ -- Acxiom® (Nasdaq: ACXM), the data foundation for the world's best marketers, today announced that it has launched Facebook Partner Categories in Japan. Marketers using Facebook's targeted advertising solution to reach Japanese consumers can now integrate Acxiom's offline consumer behavior data and lifestyle attribute datasets into their campaigns.
This solution is accessible from Facebook's Power Editor advertising tool. Partner Categories complement Facebook's targeting based on native user profiles and online behavior data. Using offline consumer behavior from Acxiom's data, marketers can target beyond Facebook behavior and demographic information to reach audiences in Japan with more relevant, effective ads.
In an evaluation test conducted prior to the launch of Partner Categories in Japan, a large real estate services provider integrated Acxiom data into its campaign and recorded a 17 percent increase in ad recall lift compared to a control group. In addition, share of mind among users in Acxiom's audience segment was greater than in the control group, indicating that this solution is more effective at reaching prospects.
Acxiom joined the Facebook Marketing Partners program in February 2015 as a Partner Categories audience data provider and has expanded to Australia, France, Germany, the U.S. and the U.K. With its latest launch in Japan, Acxiom is Facebook's largest audience data partner by country coverage. Acxiom will continue to contribute to data-driven marketing in Japan and position marketers to succeed by providing the data foundation and deep insights from its long history in this market.
About Acxiom
Acxiom is a technology and services company that provides the data foundation for the world's best marketers. We enable people-based marketing everywhere through a simple, open approach to connecting systems and data that drives seamless customer experiences and higher ROI. A leader in identity and the ethical use of data for more than 45 years, Acxiom helps thousands of clients and partners around the globe work together to create a world where all marketing is relevant. For more information about Acxiom, visit Acxiom.com.
Media Contact
AcxiomSherry Hamilton, 501-252-6029Corporate Communications[email protected]GACXM
Logo - http://photos.prnewswire.com/prnh/20161129/443624LOGO
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/acxiom-launches-facebook-partner-categories-in-japan-300371781.html
SOURCE Acxiom
Serious News for Serious Traders! Try StreetInsider.com Premium Free!
You May Also Be Interested In
- SOPHiA GENETICS (SOPH) Announces Syndicate Bio as First Liquid Biopsy Customer in Africa
- Blue Cross and Blue Shield of Minnesota Announces Chris Boles as Vice President of Medicare, Melissa Flicek as Chief Information Officer
- Rocket Companies Introduces Rocket Logic - Synopsis AI Tool to Analyze and Transcribe Calls, Personalizing Client Interactions
Create E-mail Alert Related Categories
Press ReleasesSign up for StreetInsider Free!
Receive full access to all new and archived articles, unlimited portfolio tracking, e-mail alerts, custom newswires and RSS feeds - and more!