Acxiom Honored with 31 Industry Awards

The Company’s Digital Impact Division Takes Home 13 Internet Advertising Competition (IAC) Awards and 18 Communicator Awards

Named IAC ‘Outstanding Advertising Developer’ For the Fourth Consecutive Year

LITTLE ROCK, Ark.--(BUSINESS WIRE)-- Acxiom® (NASDAQ: ACXM), an enterprise data, analytics and software-as-a-service company, today announced that its Digital Impact division, now Acxiom Impact™, has won 11 “Best of Industry” 2015 Internet Advertising Competition Awards (IAC), and was the sole agency to win two “Best in Show” awards from the Web Marketing Association at ad:tech San Francisco 2015.

Acxiom Impact’s work was also recognized by the Academy of Interactive & Visual Arts with 18 Communicator Awards -- three gold and 15 silver -- from a field of 6,000 entries that were submitted this season.

Acxiom has recently relaunched Digital Impact, its email and cross-channel marketing business as Acxiom Impact, an advanced marketing offering specifically designed to meet the unique needs of sophisticated enterprise marketers.

The new, upgraded Acxiom Impact platform offers a wide breadth of features including data-rich targeting and personalization, flexible analytics and reporting, cross-enterprise collaboration tools and cross-channel orchestration capabilities. As a recognized leader in client satisfaction and marketing services, Acxiom Impact provides a broad range of leading marketing services, including campaign operations, analytics, marketing strategy, technical solutions and award-winning creative.

“The Acxiom Impact creative team has again displayed the power of their creative talents with impressive award wins across several different categories,” said David Bonalle, general manager at Acxiom Impact. “These awards highlight Acxiom’s dedication to redefining 1:1 marketing at scale for our clients and Acxiom Impact’s strength as a leading provider of email and customer marketing services.”

Acxiom Impact’s award-winning creative spanned a wide variety of executions, including email, websites, newsletters, banner ads and mobile apps, and reflected both individual and multi-channel, integrated campaigns.

A full list of Acxiom IAC wins includes:

Best in ShowInternational Cosmetics Company – Holiday Newsletter

Best in ShowInternational Cosmetics Company – Product Campaign

Best Telecommunication WebsiteEmail Capture

Best Computer: Hardware Email MessageFortune 100 Information Technology Company – Omen Launch

Best Computer: Hardware Email Message CampaignFortune 100 Information Technology Company – New Product Intros

Best Retail Email Message CampaignInternational Cosmetics Company – Product Campaign

Best Retail Online Newsletter CampaignInternational Cosmetics Company – Holiday Newsletter

Best Entertainment Mobile ApplicationSony Rewards – Mobile App

Best Entertainment Online Newsletter CampaignSony Rewards – Spiderman Earn Campaign

Best Other Email Message CampaignSony Rewards – PlayStation Onboarding Series

Best Retail Integrated Ad CampaignSony Rewards – Payback Time Campaign

Best Shopping Email Message CampaignSony Rewards – Summer Fun Sweepstakes

Best Shopping WebsiteSony Rewards – Cross Marketing Purchase Program

A full list of Acxiom Communicator Awards includes:

3 GOLD Awards of Excellence: Online Advertising & Marketing:Gold for Online Advertising & Marketing – Campaign B-to-CInternational Cosmetics Company – Holiday campaign

Gold for Online Advertising & Marketing – Landing PageGold for Online Advertising & Marketing – Campaign B-to-CSony Rewards – Summer Fun Sweepstakes

2 SILVER Awards of Distinction: Print:Direct Mail, Marketing/Promotion – Direct MailDirect Mail, Brochure – Sales PromotionSony Rewards – Payback Time Direct Mail

13 SILVER Awards of Distinction: Online Advertising & Marketing:Online Advertising & Marketing – NewsletterInternational Cosmetics Company – Holiday campaign

Online Advertising & Marketing – MicrositeEmail Capture Site

Online Advertising & Marketing – Campaign B-to-CSony Rewards – Spiderman Earn Series

Online Advertising & Marketing – Email MarketingOnline Advertising & Marketing – Campaign B-to-CSony Rewards – Insider Specials

Online Advertising & Marketing – Game or ApplicationSony Rewards – Sony Rewards Mobile App

Online Advertising & Marketing – Email MarketingOnline Advertising & Marketing – Campaign B-to-CSony Rewards – PlayStation Onboarding

Online Advertising & Marketing – Email MarketingOnline Advertising & Marketing – Campaign B-to-CSony Rewards – Payback Time Campaign

Online Advertising & Marketing – MicrositeSony Rewards – Cross Marketing Pilot Program

Online Advertising & Marketing – Email MarketingFortune 100 Information Technology Company – Product Launch

Online Advertising & Marketing – Campaign B-to-CFortune 100 Information Technology Company – New Product Intros

For more information on the full list of 2015 awards, please visit:http://www.iacaward.org/iac/winners.asphttps://www.communicatorawards.com/awards/

About AcxiomAcxiom is an enterprise data, analytics and software-as-a-service company that uniquely fuses trust, experience and scale to fuel data-driven results. For over 40 years, Acxiom has been an innovator in harnessing the most important sources and uses of data to strengthen connections between people, businesses and their partners. Utilizing a channel and media neutral approach, we leverage cutting-edge, data-oriented products and services to maximize customer value. Every week, Acxiom powers more than a trillion transactions that enable better living for people and better results for our 7,000+ global clients. For more information about Acxiom, visit Acxiom.com. Acxiom is a registered trademark of Acxiom Corporation.

About IAC AwardsThe Internet Advertising Competition (IAC) Awards were developed by the Web Marketing Association to honor excellence in online advertising, recognize the individuals and organizations responsible for creating work, and showcasing the award winning Internet advertising. For more information, visit http://www.iacaward.org/.

About Communicator AwardsThe Communicator Awards is the leading international awards program honoring creative excellence for communication professionals. Founded by communication professionals over a decade ago, The Communicator Awards is an annual competition honoring the best in advertising, corporate communications, public relations and identity work for print, video, interactive and audio. This year’s Communicator Awards received thousands of entries from companies and agencies of all sizes, making it one of the largest awards of its kind in the world. Please visit www.communicatorawards.com for more information.

The Communicator Awards is sanctioned and judged by the Academy of Interactive and Visual Arts, an invitation-only body consisting of top-tier professionals from a “Who’s Who” of acclaimed media, advertising, and marketing firms. Please visit aiva.org for a full member list and more information.

View source version on businesswire.com: http://www.businesswire.com/news/home/20150611005832/en/

Acxiom
Corporate Communications:
Ines Gutzmer, 404-434-0237
[email protected]
(ACXM)

Source: Acxiom

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