Action Products and the American Museum of Natural History Launch Line of Educational Toys & Kits

July 23, 2008 10:05 AM EDT

ORLANDO, FL -- (MARKET WIRE) -- 07/23/08 -- Action Products (NASDAQ: APII) launches a series of children's educational toys and kits under the OLogy brand, an educational component of the American Museum of Natural History's web site of the same name. OLogy focuses on authentic, educational experiences while appealing to a child's sense of fun, exploration and wonder. The brand is targeted at children aged pre-kindergarten and up. This OLogy brand introduction is being distributed through thousands of Action Products' retail customers across the U.S. and Canada.

"Each OLogy product is designed to offer the very best of a museum experience in every playtime activity. The OLogy product line is being very well received by our retail customers, validating and mirroring our exceptional pre-launch consumer research results," notes Jae Hong, Action Products' director of marketing.

About Action Products International, Inc.

Action Products International, Inc. is a global manufacturer and distributor of brand-focused educational toys. Headquartered in Orlando, Florida, the Company's product line includes premium wooden toys, action figures, play-sets and activity kits that emphasize educational fun within the themes of arts and crafts, nature and science. In business for over thirty years, the Company's products are distributed and sold by more than two thousand retail stores in the US, Canada and the UK. For more information about Action Products International, Inc., please visit our website at www.apii.com.

Safe Harbor Forward-Looking Statements

Statements contained in this release that are not strictly historical are "forward-looking statements." Such forward-looking statements are sometimes identified by words such as "intends," "anticipates," "believes," "expects" and "hopes." The forward-looking statements are made based on information available as of the date hereof, and the Company assumes no obligation to update such forward-looking statements. Editors and investors are cautioned that such forward-looking statements involve risks and uncertainties that could cause the Company's actual results to differ materially from those in these forward-looking statements. Such risks and uncertainties include but are not limited to demand for the Company's products and services, our ability to continue to develop markets, general economic conditions, our ability to secure additional financing for the Company and other factors that may be more fully described in reports to shareholders and periodic filings with the Securities and Exchange Commission.

Contact:
Billie Anne Dinkel
PR Manager
407-660-7223
bdinkel@apii.com

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