A Heroes' Welcome: Pizza Hut® Gives Marvel Fans Power To Choose A Side With New Marvel's "Captain America: Civil War" Promotion

PLANO, Texas, April 11, 2016 /PRNewswire/ -- Pizza Hut is joining forces with Marvel's Captain America: Civil War to give pizza lovers the power to choose a side in what is destined to be one of the year's biggest movie battles. Although there may be a war onscreen, Pizza Hut is putting an end to all dinner table battles with its $5 Flavor Menu – and with the addition of the ALL-NEW Stuffed Garlic Knots to the $5 Flavor Menu, pizza fans now have even more reason to say "yes" to their favorite Pizza Hut items. An order of Stuffed Garlic Knots includes 10 knots stuffed with mozzarella cheese for just $5.

"The new Captain America movie is centered around the concept of picking sides – Iron Man versus Captain America – but at Pizza Hut, we know picking sides doesn't have to lead to an all-out battle," said Jared Drinkwater, Vice President of Marketing, Pizza Hut. "With the $5 Flavor Menu, we're giving customers the power to choose at a price that allows them to say 'yes' to all of their favorite items, including medium 1-topping pizzas." 

As part of the promotional partnership, Pizza Hut and Marvel have developed an action-packed Captain America: Civil War-themed digital hub for adult audiences at www.PizzaHut.com/CaptainAmerica. The hub, which launches April 11, gives Marvel fans and pizza lovers access to exclusive Captain America: Civil War content, including never-before-scene clips and stills from the latest Marvel film. The site also features a quiz allowing users to pick which side they should root for – Captain America or Iron Man – for the chance to win epic prizes, including a trip to a future Marvel movie premiere, behind-the-scenes access to a Marvel prop house and more. 

The hub will serve as a housing agent for content that can exclusively be experienced at www.PizzaHut.com/CaptainAmerica. This is the first entertainment from Pizza Hut designed to provide consumers with material to stay engaged while awaiting their order.

"Being able to provide our customers with unique content exclusively through our channels is one of the many exciting ways we are bringing this effort to life," added Drinkwater. "A wide variety of prizes and unique experiences tied directly to the film will be fun and entertaining for Marvel and Pizza Hut fans alike."

In addition to the digital hub, Pizza Hut will launch a fully integrated marketing campaign for adults, including a new television spot featuring Captain America: Civil War footage, two new Captain America: Civil War-themed boxes – one highlighting Captain America, the other featuring Iron Man – and more.  

"In Marvel's Captain America: Civil War, we see the Avengers team during one of their toughest times. They're torn apart by conflict, and we're left wondering if anything can bring the team back together," said Mindy Hamilton, Senior Vice President of Global Partnerships, Marvel Entertainment LLC. "Whether you are Team Cap or Team Iron Man, we are excited to give our fans the opportunity to choose their side through this effort with Pizza Hut and unite Marvel fans around the film's release."

Pizza Hut introduced its first value menu – the $5 Flavor Menu – earlier this year. The nationally-available menu features nine delicious items, including the new stuffed garlic knots, a medium one-topping pizza, eight bone-out WingStreet® Wings, the Ultimate Hershey's Chocolate Chip Cookie, Hershey's Triple Chocolate Brownie, Tuscani Pasta, a double order of breadsticks or flavor sticks and four 20-oz. beverages, for just $5 each when ordering two or more. 

As the first national pizza chain to remove artificial flavors and colors from its core pizzas, Pizza Hut also has the world's busiest website in the pizza category at www.PizzaHut.com, with nearly 50 percent of the company's orders coming through digital channels and more than 30 percent via mobile device. 

Marvel's Captain America: Civil War hits theaters on May 6, 2016. For more information, visit www.PizzaHut.com or www.Marvel.com/CaptainAmerica.

About the Contest

NO PURCHASE NECESSARY. Promotion begins on 4/11/16 at 12:00:01 a.m. ET and ends on 5/8/16 at 11:59:59 p.m. ET.  Open only to legal U.S. residents residing in the 48 contiguous US/D.C. who are 18+.  See Official Rules at PizzaHut.com/CaptainAmerica for additional eligibility restrictions, prize descriptions/restrictions/ARVs and complete details. Void where prohibited. Sponsor: Pizza Hut, Inc.

About Pizza Hut 

Pizza Hut, a subsidiary of Yum! Brands, Inc. (NYSE: YUM), delivers more pizza, pasta and wings than any other restaurant in the world. The company began 58 years ago in Wichita, Kansas, when two brothers borrowed $600 from their mom to start a pizzeria.

What started out small has become the biggest pizza company in the world and today operates more than 15,600 restaurants in more than 97 countries serving innovative pizzas, traditional favorites like the signature Pan Pizza, and much more. Pizza Hut also is the proprietor of the BOOK IT!® Program, which is a long-standing children's literacy program used in more than 630,000 classrooms nationwide. For more information, visit www.PizzaHut.com. Follow Pizza Hut on Facebook (www.facebook.com/PizzaHut), Twitter (www.twitter.com/PizzaHut) and Instagram (www.instagram.com/PizzaHut).

*For all media inquiries, please contact Pizza Hut: Doug Terfehr, 972-338-6992, [email protected] Courtney Moscovic, 972-338-8288, [email protected]

About Marvel's "Captain America: Civil War"

Marvel's "Captain America: Civil War" finds Steve Rogers leading the newly formed team of Avengers in their continued efforts to safeguard humanity. But after another incident involving the Avengers results in collateral damage, political pressure mounts to install a system of accountability, headed by a governing body to oversee and direct the team. The new status quo fractures the Avengers, resulting in two camps—one led by Steve Rogers and his desire for the Avengers to remain free to defend humanity without government interference, and the other following Tony Stark's surprising decision to support government oversight and accountability.  

Marvel's "Captain America: Civil War" stars Chris Evans, Robert Downey Jr., Scarlett Johansson, Sebastian Stan, Anthony Mackie, Don Cheadle, Jeremy Renner, Chadwick Boseman, Paul Bettany, Elizabeth Olsen, Paul Rudd, Emily VanCamp, Frank Grillo and Martin Freeman, with William Hurt and Daniel Brühl.

Anthony & Joe Russo are directing with Kevin Feige producing. Louis D'Esposito, Victoria Alonso, Patricia Whitcher, Nate Moore and Stan Lee are the executive producers. The screenplay is by Christopher Markus & Stephen McFeely. Get ready to pick a side and join the nonstop action playing out on two fronts when Marvel's "Captain America: Civil War" opens in U.S. theaters on May 6, 2016.

Marvel's "Captain America: Civil War" is rated PG-13 for extended sequences of violence, action, and mayhem.

About Marvel Entertainment

Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world's most prominent character-based entertainment companies, built on a proven library of more than 8,000 characters featured in a variety of media over seventy-five years. Marvel utilizes its character franchises in entertainment, licensing and publishing. For more information visit Marvel.com. © 2016 MARVEL

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SOURCE Pizza Hut