2016 Radio Disney Music Awards to Be Sponsored by Cheddar Goldfish® Crackers, KRAFT® Macaroni and Cheese Shapes, and Star Stable

LOS ANGELES--(BUSINESS WIRE)-- Disney Media Sales and Marketing will connect its clients with music's biggest event for families -- the 2016 Radio Disney Music Awards (RDMA) -- through sponsorships spanning television, digital, mobile and social platforms. The brands sponsoring both the Disney Channel and Disney XD premiere event telecasts are: BAND-AID® Brand Adhesive Bandages, Cheddar Goldfish® crackers, KRAFT® Macaroni and Cheese Shapes, and Star Stable.

"The Radio Disney Music Awards provides opportunities to customize and associate key client's brands at every engagement point an audience of kids and moms are spending their time: TV, online, digital, social and mobile," said Rita Ferro, executive vice president, Disney Media Sales and Marketing.

The RDMA event takes place SATURDAY, APRIL 30 at the Microsoft Theater in Los Angeles and a special two-hour telecast, "Disney Channel Presents the 2016 Radio Disney Music Awards," will be presented SUNDAY, MAY 1 (7:00-9:00 p.m., EDT) in the U.S. and thereafter, in 159 countries. Highlights will also be available on Radio Disney, the Radio Disney App, Disney Channel App and RadioDisney.com.

The show will feature performances by some of the biggest artists along with tomorrow's rising stars in music and the presentation of the uniquely Radio Disney "ARDY" statuette winners, as voted on by fans globally. Sponsorship highlights include:

Cheddar Goldfish® crackers – presenting sponsor of the custom "RDMA Backstage Bash Sweepstakes" with a Grand Prize of a trip to Los Angeles for one lucky winner and three guests to enjoy backstage access to the VIP lounge powered by Cheddar Goldfish® crackers and VIP seats during the RDMA show. Twenty-five first place winners will receive a Cheddar Goldfish® crackers prize pack. The sweepstakes will be featured across Disney Channel, Disney XD and its social media platforms. Cheddar Goldfish® crackers is also sponsoring the category "So Happy - Best Song That Makes You Smile."

KRAFT® Macaroni and Cheese Shapes -- sponsor of the custom "RDMA-zing Sweepstakes," providing one Grand Prize winner and three guests a trip to Los Angeles to attend the RDMA event, hang out in the Fan Zone, and go to the official 2016 RDMA After Party. The sweepstakes will be promoted across Disney Channel, Disney XD and Radio Disney, as well as digital and social media platforms. Kraft Macaroni and Cheese Shapes is also sponsoring the category "You Know You Love Them – Best Music Group."

Star Stable -- sponsor of the "RDMA Be a Star" Sweepstakes providing one Grand Prize winner with a trip to Los Angeles to attend and be a part of the 2016 RDMA show. The winner will also receive a Star Rider for life membership and 20,000 Star Coins to continue their star-studded adventures at home. The sweepstakes will be featured across Disney Channel, Disney XD and Radio Disney and their digital and social media platforms. Fans arriving at the Microsoft Theater for the RDMA event will have the opportunity to experience the magical world of StarStable.com first-hand at the StarStable.com booth.

About BAND-AID® Brand Adhesive Bandages

BAND-AID® Brand Adhesive Bandages, leading iconic brand of Johnson & Johnson Consumer Companies Inc., have long been a staple in a family's first-aid kit as a source of healing, comfort and protection, and as the brand has expanded over the years, so too has the technology and innovation behind it. BAND-AID® Brand Adhesive Bandages has moved from offering strictly bandages to becoming a brand that offers a wide variety of products to meet the diverse needs of today's active families and their lifestyles. For more information visit www.band-aid.com and "like" BAND-AID® Brand on Facebook at www.facebook.com/bandaid.

About Campbell Soup Company

Campbell (NYSE: CPB) is driven and inspired by our Purpose, "Real food that matters for life’s moments." We make a range of high-quality soups and simple meals, beverages, snacks and packaged fresh foods. For generations, people have trusted Campbell to provide authentic, flavorful and readily available foods and beverages that connect them to each other, to warm memories and to what’s important today. Led by our iconic Campbell’s brand, our portfolio includes Pepperidge Farm, Bolthouse Farms, Arnott’s, V8, Swanson, Pace, Prego, Plum, Royal Dansk, Kjeldsens and Garden Fresh Gourmet. Founded in 1869, Campbell has a heritage of giving back and acting as a good steward of the planet’s natural resources. The company is a member of the Standard & Poor’s 500 and the Dow Jones Sustainability Indexes. For more information, visit www.campbellsoupcompany.com or follow company news on Twitter via @CampbellSoupCo. To learn more about how we make our food and the choices behind the ingredients we use, visit www.whatsinmyfood.com.

About KRAFT® Macaroni and Cheese Shapes

KRAFT® Macaroni and Cheese Shapes are as delicious as they are fun. Parents will love that they now come with no artificial flavors, preservatives or dyes. And kids will love to eat their favorite characters. That’s something to smile about. You know you love it.

About Star Stable

Star Stable Online is a multi-player game for people with a passion for adventures and horses. The game operates on the freemium model, where users can access the first five levels of the game for free. Star Stable is a fully moderated, safe and secure platform where every girl plays the hero, exploring an online fantasy world, completing quests, hanging out with friends and experiencing mystical adventures.

The game is operated by the Swedish company Star Stable Entertainment AB which was founded in 2010 by Ola Ahlvarsson and Johan Edfeldt, who also are the majority owners along with its first investor Peter Liljestrand.

Follow @DisneyChannelPR for up-to-date newsTwitter: www.twitter.com/DisneyChannelPRInstagram: www.instagram.com/disneychannelpr

-- Radio Disney--

View source version on businesswire.com: http://www.businesswire.com/news/home/20160301006987/en/

Radio Disney
Ashley Kline, 818-973-4134
[email protected]
or
Nicole Balgemino, 818-973-4043
[email protected]

Source: Radio Disney

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