comScore (SCOR) Awarded Contract With Wireless Media Consulting
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comScore, Inc. (Nasdaq: SCOR) had been selected through a contract with Wireless Media Consulting (WMC) to monitor common short code (CSC) promotional materials for CTIA-The Wireless Association in order to validate that promotional materials used to market short codes comply with the industry's Consumer Best Practices (CBP).
"With 92 percent of in-market advertising for common short codes occurring online, comScore's unparalleled capabilities in tracking online advertisements are an integral part in helping WMC ensure it has robust coverage and capture of in-market advertising to perform this contract," said Ian Matthews, WMC president and COO.
comScore, Inc., together with its subsidiaries, provides digital marketing intelligence platform that enables customers to make informed business decisions and implement digital business strategies primarily in the United States, Canada, the United Kingdom, and Japan.[SM]
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