Wells Fargo Starts Amazon.com (AMZN) at Outperform; Scored High Marks in Our Proprietary Website Analysis

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Wells Fargo initiates coverage on Amazon.com (NASDAQ: AMZN) with a Outperform. Valuation rangei $197-226.

Wells analyst says, "In conjunction with our initiation, we are also launching coverage on Walmart (NYSE: WMT), Target (NYSE: TGT), and eBay (Nasdaq: EBAY), with a focus on each company’s strategic positioning as the lines between physical and online retail continue to blur. Amazon is uniquely positioned for the acceleration in eCommerce sales and long-term share gains from store-centric retailers. Amazon offers the best customer experience in retail, as our proprietary analysis gives the company top marks for the lowest prices, broadest product offering, and most seamless customer service. The company's substantial structural advantages versus traditional retail include lower capital requirements and highly efficient marketing. Valuation appears rich on traditional metrics although EPS substantially understates cash earnings and growth."

For more ratings news on Amazon.com click here and for the rating history of Amazon.com click here.

Shares of Amazon.com closed at $176.43 yesterday, with a 52 week range of $105.80-$191.60.

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