Needham & Company Starts comScore (SCOR) at Buy

Needham & Company initiates coverage on comScore (NASDAQ: SCOR) with a Buy rating and a price target of $66.00.

Analyst Laura Martin commented, " We initiate coverage of ComScore (SCOR) with a BUY rating and $66 target price, up 18% from current levels. SCOR has been the leader in online measurement since 2000. We see SCOR as a way to play 3 key trends: 1) the increasingly global nature of content and ad campaigns; 2) a product mix shift toward mobile and video measurement, which aids margins; and 3) upside potential of new products that look priced to rise (uncapped) with online advertising growth. If SCOR can grow its share from today’s 1.5% of revenue measured to NLSN’s 3% of revenue measured, this suggests a doubling of SCOR’s revenue and share price upside."

For an analyst ratings summary and ratings history on comScore click here. For more ratings news on comScore click here.

Shares of comScore closed at $56.26 yesterday.

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