Mattel's Portfolio of Toys and Games Are Sure To Top Kids' Wish Lists This Holiday Season!

November 11, 2009 6:00 AM EST

Barbie(R), Hot Wheels(R), UNO(R), Matchbox(R) and Fisher-Price(R) Offer Some of the Most Wanted Gifts of the Season

EL SEGUNDO, Calif.--(BUSINESS WIRE)-- This holiday season Mattel offers an unbeatable line-up of toys and games that deliver non-stop fun, action and excitement at affordable prices savvy parents will love. Mattel's portfolio of toy brands delivers innovative ways to play every day that are sure to create lasting childhood memories beyond the holidays.

"Expectations for truly special holiday gifts haven't changed, and this year is no exception," said Neil Friedman, President, Mattel Brands. "Even though gift givers are managing their budgets more closely in this economy, toys and games must still deliver magical play experiences."

Under $30:

    --  For the first time, Barbie can move like a real person with the
        introduction of Barbie(R) Fashionistas, the most stylish and on-trend
        fashion dolls each featuring their own distinct fashion personality,
        detailed fashions and 12 points of articulation ($11.99)
    --  So In Style(TM), a new line of black dolls by Barbie(R) features more
        authentic-looking facial features such as fuller lips, a wider noise and
        curlier hair. So In Style(TM) was developed by Barbie(R) designer of 12
        years, Stacey McBride-Irby, an African-American mother of two who wanted
        to create a line of dolls more reflective of her daughter and community.
        Each of the S.I.S.(TM) dolls features its own unique personality, style
        and reflects one if three varying skin tones. The S.I.S.(TM) line also
        introduces a mentoring theme; each doll is accompanied by a smaller doll
        or "little sister" and has different interests - from music and math to
        science and drill team ($7.99 - $24.99)
    --  Girls can re-create all their favorite movie moments from the upcoming
        Disney film "The Princess and the Frog" with the Just One Kiss Disney
        Princess Tiana Doll($24.99)
    --  Avatar(TM)action figures, vehicles and creatures from the highly
        anticipated landmark film is the first toy line to incorporate three
        dimensional, augmented reality technology ($8.99-$26.99)
    --  UNO Moo!(TM) offers preschoolers a barnyard-themed version of the
        classic card game with 28 adorable farm animal figures that replace
        traditional UNO(R) playing cards ($19.99)
    --  The Trio(TM) Basic Tub Set with bricks, sticks and panels provides
        easier ways for kids as young as 3 years old to build creativity with
        sets featuring easy-to-attach parts that "click" and hold together and
        provide multiple ways to build ($29.99)

Under $60:

    --  Tweens can express their inner-DJ with Ucreate Music - an easy-to-use
        digital music-making system ($39.99)
    --  Little girls can join Polly(TM) and friends at the Polly Pocket(TM)
        Roller Coaster Resort Play Set, featuring all the fun and adventure of a
        rollercoaster into a deluxe luxury hotel complete with a rollercoaster
        ride built right around it ($49.99)
    --  Hot Wheels(R) continues to excite boys with the Hot Wheels(R) Super Jump
        Raceway, a super fast track set featuring an amazing 16-inch jump
        ($49.99)
    --  Boys will buddy up to Matchbox(R) Rocky the Robot Truck(TM) - a
        hard-working dump truck with a fun-loving personality that dances and
        cracks jokes ($59.99)
    --  With Dora's Explorer Girls(TM) - Dora Links Doll, girls can explore
        Dora's interactive online world and customize their dolls. As girls are
        playing online, they can help her assume disguises for mystery play -
        changing her speech, hair length, eye color and jewelry color. When they
        make a change online, the doll itself actually changes, too ($59.99)
    --  Fisher-Price(R)3-in-1 Smart Sports(TM) encourages kids to get up and
        active with the plug and play system that features three attachments - a
        baseball bat, tennis racket and golf club - teaching kids numbers,
        letters, colors, shapes, matching, math and more ($64.99)

For parents who are looking for that extra special "wow" gift Mattel is offering these magical toys and games:

    --  Little girls will celebrate an important milestone in their baby doll's
        life, walking, with their Little Mommy Walk & Giggle(TM) Doll ($69.99)
    --  Mindflex(TM) takes games to a place once only imagined, as players move
        a ball through an obstacle course using the power of their mind ($79.99)
    --  Kids will feel just like they've stepped into Handy Manny's world with
        the kid-sized Manny's Repair Shop that features lots of great projects
        that they can build, just like Manny does on his show ($99.99).
    --  The quintessential Barbie(R) must-have item on every girl's holiday wish
        list is the Barbie(R) Pink World Dream Townhouse, a modernized version
        of the Barbie(R) Townhouse from the '70s. This three-story townhouse
        features a pink personal elevator, multiple rooms and a pop-up flat
        screen TV ($149.99)

For more information on other hot holiday toys and games, log on to: www.MattelShop.com and www.fisher-price.com.

About Mattel, Inc.

Mattel, Inc., (NASDAQ: MAT) (www.mattel.com) is the worldwide leader in the design, manufacture and marketing of toys and family products. The Mattel family is comprised of such best-selling brands as Barbie(R), the most popular fashion doll ever introduced, Hot Wheels(R), Matchbox(R), American Girl(R), Radica(R) and TycoR/C(R), as well as Fisher-Price(R) brands, including Little People(R), Power Wheels(R) and a wide array of entertainment-inspired toy lines. In 2009, Mattel is recognized among the "100 Best Corporate Citizens," as one of the "World's Most Ethical Companies" and as one of FORTUNE Magazine's "100 Best Companies to Work For." With worldwide headquarters in El Segundo, Calif., Mattel employs approximately 30,000 people in 43 countries and territories and sells products in more than 150 nations. Mattel's vision is to be the world's premier toy brands--today and tomorrow.

MAT-CORP

    Source: Mattel, Inc.

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