KeyBanc Starts Mattress Firm Holding Corp. (MFRM) at Buy; Compelling Growth Story

KeyBanc initiates coverage on Mattress Firm Holding Corp. (NASDAQ: MFRM) with a Buy. PT $28.00.

KeyBanc analyst says, "Firm is the largest and fastest growing mattress retailer in the nation with a strong brand and a proven retail concept. With just under 700 stores today, in its next leg of its growth, MFRM is positioned to grow to 1,100 stores without squaring off directly against major regional competitors. Beyond new store openings, MFRM comps are positioned to benefit from pent-up demand in the industry, innovation and growing demand for specialty mattresses, and share gains from increased advertising. We see Mattress Firm as a stock that combines the attractive characteristics of the specialty mattress sector with a strong unit growth opportunity."

For an analyst ratings summary and ratings history on Mattress Firm Holding Corp. click here. For more ratings news on Mattress Firm Holding Corp. click here.

Shares of Mattress Firm Holding Corp. closed at $22.22 yesterday.

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