Dougherty & Co Starts Brightcove (BCOV) at Buy; Positioned for Success

June 8, 2012 8:16 AM EDT Send to a Friend
Get Alerts BCOV Hot Sheet
Price: $7.38 +1.65%

Rating Summary:
    6 Buy, 2 Hold, 0 Sell

Rating Trend: Up Up

Today's Overall Ratings:
    Up: 11 | Down: 18 | New: 13
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Dougherty & Co initiates coverage on Brightcove (NASDAQ: BCOV) with a Buy. PT $20.00.

Analyst, Steve Frankel, said, "Founded in 2004 and launched in 2006, Brightcove has built a powerful OVP that caters to the needs of both the SMB market and some of the most recognizable brands including NBC Universal, The New York Times Company (NYSE: NYT), Macy’s (NYSE: M), Intel (Nasdaq: INTC), Bank of America (NYSE: BAC) and General Motors (NYSE: GM). The company has a highly predictable business model and a strategic focus on cross-selling and up-selling customers to grow ARPU over time."

"...Given the vast growth opportunity in OVP, the quality of the management team and the progress seen at BCOV so far in staking out the high ground in this market, we believe the shares deserve to sell at a premium valuation..."

For an analyst ratings summary and ratings history on Brightcove click here. For more ratings news on Brightcove click here.

Shares of Brightcove closed at $14.02 yesterday, with a 52 week range of $12.10-$25.50.


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