Deutsche Bank Starts Kroger (KR) at Buy; Low-price Positioning, Complemented by its Strong Loyalty Program

September 15, 2011 9:29 AM EDT Send to a Friend
Get Alerts KR Hot Sheet
Price: $34.19 --0%

Rating Summary:
    7 Buy, 6 Hold, 0 Sell

Rating Trend: Up Up

Today's Overall Ratings:
    Up: 4 | Down: 3 | New: 4
Trade KR Now!
Deutsche Bank initiates coverage on Kroger (NYSE: KR) with a Buy. PT $28.00.

Deutsche analyst says, "While KR bulls have been frustrated at times over the past 2+ years as management diligently focused on its Customer First strategy, we believe these efforts will continue to bear fruit via strong ID trends in the 4-6% range over the next 2+ years. In the process, we expect to see noticeable outperformance vs. its traditional grocer peers (most notably Safeway), which should foster a higher multiple on the stock."

For more ratings news on Kroger click here and for the rating history of Kroger click here.

Shares of Kroger closed at $22.10 yesterday, with a 52 week range of $20.53-$25.85.


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