Calvin Klein (PVH) to Launch E-commerce Site Handled by GSI Commerce (GSIC)

August 25, 2008 9:37 AM EDT

Calvin Klein, Inc., a wholly owned subsidiary of Phillips-Van Heusen Corporation (NYSE: PVH), today announced the launch of the much-anticipated e-commerce component to the company's existing branded website at calvinklein.com.

The on-line store will be supported with integrated on-line and off-line advertising programs that are customer-centric, and innovative, and will include the web address on all future print advertising. Additional marketing and promotional efforts will be implemented seasonally to drive traffic to the site and engage consumers. For the month of September, the company will be promoting a sweepstakes offering a $1000 on-line fall shopping spree to consumers who register on-line.

The site is multi-functional allowing clients the ability to zoom in/out, view products in alternate views and colors, search by size, create and send wish lists, and search store locations. Other services offered include gift wrapping, free gift messages, and free shipping on purchases over $200.

The overall concept of the brand website was designed by createthegroup and that design has been carried through to the on-line store. The e-commerce technology, fulfillment services, and customer care call center will be handled by GSI Commerce Inc. (Nasdaq: GSIC), a leading provider of e-commerce and multi-channel solutions.

Phillips-Van Heusen Corporation is an apparel company that designs, sources and markets varied selection of branded label dress shirts, sportswear, neckwear and footwear under its portfolio of brands, as well as the licensing of its owned brands (other than the Calvin Klein brands), for an assortment of products.[SM]

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