BigBand Networks to Chair Panel at Broadband World Forum Asia Conference

July 10, 2008 2:47 PM EDT

REDWOOD CITY, CA -- (MARKET WIRE) -- 07/10/08 -- BigBand Networks, Inc. (NASDAQ: BBND), a leading innovator in video networking, today announced that it will chair a panel of industry experts at the Broadband World Forum Asia conference on July 15th, 2008 in Hong Kong. The session, titled, "Fulfilling IPTV's Promises: Next Generation Applications and Technologies," will discuss the challenges and solutions for delivering new revenue streams from IPTV applications such as addressable advertising. The panelists will also explore the current landscape of interactive IPTV applications, including specific timelines and opportunities for implementing new services.

The panel includes influential members from across the services delivery and advertising ecosystems, including:

--  Ching-Min Cheng, Director, Multimedia Department, Northern Taiwan
    Business Group, Chunghwa Telecommunication

--  Jay Kishigami, Executive Director, Cyber Solutions Laboratory, NTT

--  Thang Vu Duong, Senior Network Architect, France Telecom R&D/Orange
    Labs

--  Kenneth Wong, Chief Technology Officer, Advertising and Interactive
    Service Unit, PCCW

--  John Reister, Chief IPTV Architect, BigBand Networks

--  Bob Lamb, Chief Technology Officer, Pilat Media

--  Peter Jackson, Chief Executive Officer, AsiaSat

--  Simon Davies, Chief Executive Officer, CASBAA

--  James Ross, Regional Director, Granada/ITV

--  Avinash Himatsinghani, Vice President, Advertising Sales and
    Partnerships, National Geographic
    

"BigBand is pleased to chair a panel with such an impressive line-up of speakers," said Paul Crann, BigBand's Vice President of Media Services Platforms. "We look forward to insightful discussions on technology and business models intended to facilitate further IPTV advances."

The Broadband World Forum Asia conference is being held at the Hong Kong Convention and Exhibition Center in Hong Kong. Please visit http://www.iec.org/events/2008/bbwf_asia/ for more information about the event.

For information about BigBand products and services in Asia please email asiapac@bigbandnet.com or telephone +85.2.3151.7304 (Hong Kong), 86.21.6391.6125 (Shanghai) or +86.10.6512.6860 (Beijing).

About BigBand Networks

BigBand Networks, Inc. (NASDAQ: BBND) provides broadband service providers with innovative network solutions designed to make it easier to move, manage and monetize video. These solutions are based on BigBand's video-networking platforms that are built to enable efficient and reliable delivery across a wide range of services, including digital TV, high definition TV, advanced advertising, video-on-demand and interactive TV. BigBand Networks' customers include more than 200 service providers -- including six of the ten largest service providers in the U.S. -- and leading cable and telco service providers in North America, Asia, Europe and Latin America. BigBand Networks is based in Redwood City, Calif., with offices worldwide. For additional information about the company, please call +1.650.995.5000, email info@bigbandnet.com or visit www.bigbandnet.com.

Press Contacts:
David Ronald
BigBand Networks
+1 650.995.5059
Email Contact

Ruby Meng
Newell for BigBand Networks
+86.10.6581.0096 ext. 236
Email Contact

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