Traders Dumbounded as Deal to Sell Starbucks Coffee Launches Crumbs Bake Shops (CRMB) 50%
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Shorts are licking their chops on Crumbs Bake Shop, Inc (Nasdaq: CRMB), a stock which is up 50 percent Tuesday after announcing a business deal with Starbucks (Nasdaq: SBUX).
While any deal with behemoth Starbucks is a positive, shorts would note that Crumbs will be featuring Starbucks coffees in its stores. This as opposed to Starbucks selling Crumbs' cupcake in its stores.
Nonetheless, Crumbs CEO Julina Geiger thinks the availability of Starbucks drinks in stores "will greatly enhance the Crumbs experience for our customers and significantly increase our beverage business."
But Mr. Geiger... is this enough to raise the value of your company by 50 percent?
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While any deal with behemoth Starbucks is a positive, shorts would note that Crumbs will be featuring Starbucks coffees in its stores. This as opposed to Starbucks selling Crumbs' cupcake in its stores.
Nonetheless, Crumbs CEO Julina Geiger thinks the availability of Starbucks drinks in stores "will greatly enhance the Crumbs experience for our customers and significantly increase our beverage business."
But Mr. Geiger... is this enough to raise the value of your company by 50 percent?
Join StreetInsider.com FREE and get immediately alerted when news breaks on your stocks and other market items - JOIN NOW
*NEW - Download StreetInsider's FREE iPhone and iPad App - Click Here
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