Parlux Fragrances (PARL) Surges On JAY-Z Deal
Shares of Parlux Fragrances (Nasdaq: PARL) are surging 72% in early action today after the company announced a licensing deal with JAY-Z's Iconic Fragrances, LLC.
The agreement includes individual worldwide fragrance licenses for multiple Grammy award winning and multi-platinum selling international entertainers Rihanna and Kanye West. Iconic also is in the final stage of negotiations for a worldwide fragrance license with Shawn "JAY-Z" Carter, and in discussions with a well-established female artist.
The agreement provides for the payment of royalties, profit sharing, and the issuance of warrants to purchase common shares of Parlux at a strike price of $5.00 per share.
The agreement includes individual worldwide fragrance licenses for multiple Grammy award winning and multi-platinum selling international entertainers Rihanna and Kanye West. Iconic also is in the final stage of negotiations for a worldwide fragrance license with Shawn "JAY-Z" Carter, and in discussions with a well-established female artist.
The agreement provides for the payment of royalties, profit sharing, and the issuance of warrants to purchase common shares of Parlux at a strike price of $5.00 per share.
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