dELiA*s (DLIA) to Sell CSS Brand to Foot Locker (FL) for $102M in Cash
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dELiA*s, Inc. (NASDAQ: DLIA) today announced that it has entered into an agreement to sell the assets related to its CCS brand to Foot Locker, Inc. (NYSE: FL) for $102 million in cash, subject to adjustment as provided in the agreement.
In connection with this transaction, dELiA*s entered into separate agreements with Alloy, Inc. (NASDAQ: ALOY) pursuant to which dELiA*s agreed to acquire from Alloy certain intellectual property assets used specifically in the CCS business (which will be transferred to Foot Locker at closing) and to purchase specified media services from Alloy, for aggregate consideration of approximately $9 million.
dELiA*s, Inc. operates as a direct marketing and retail company in the United States.
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