Oracle (ORCL) Buys Cloud-Based Social Marketer Vitrue
Tweet Send to a FriendGet Alerts ORCL Hot Sheet
Trade ORCL Now!
Oracle (Nasdaq: ORCL) announced today that it has entered into an agreement to acquire Vitrue, a leading cloud-based social marketing and engagement platform that enables marketers to centrally create, publish, moderate, manage, measure and report on their social marketing campaigns and activities on social media platforms such as Facebook, Twitter, YouTube and Google+.
The terms of the agreement were not disclosed.
The combination is expected to help organizations develop more meaningful customer engagements with consistent brand experiences, improve their return on investment across all channels and media, and enhance customer service through real-time responsiveness and high touch relationships.
Join StreetInsider.com FREE and get immediately alerted when news breaks on your stocks and other market items - JOIN NOW
*NEW - Download StreetInsider's FREE iPhone and iPad App - Click Here
The terms of the agreement were not disclosed.
The combination is expected to help organizations develop more meaningful customer engagements with consistent brand experiences, improve their return on investment across all channels and media, and enhance customer service through real-time responsiveness and high touch relationships.
Join StreetInsider.com FREE and get immediately alerted when news breaks on your stocks and other market items - JOIN NOW
*NEW - Download StreetInsider's FREE iPhone and iPad App - Click Here
You May Also Be Interested In
- UPDATE: Sprint (S) to Raise Offer for Clearwire (CLWR) - DJ
- Royalty Pharma to Raise Bid for Elan (ELN) - CNBC Faber
- Saks (SKS) said to hire Goldman Sachs for a sale - NY Post
Create E-mail Alert Related Categories
Mergers and AcquisitionsRelated Entities
Twitter
Login with Facebook
Sign up for StreetInsider Free!
Receive full access to all new and archived articles, unlimited portfolio tracking, e-mail alerts, custom newswires and RSS feeds - and more!
