Olympic Paint Unveils Eight New Collections as Part of a New Alliance with the National Audubon Society

October 29, 2009 8:00 AM EDT

PITTSBURGH, Oct. 29 /PRNewswire/ -- Inspired by the glorious beauty found in nature, Olympic Paint announces a new collection of eight color palettes, drawing upon the vision and artistic tradition of the National Audubon Society. Using the work of renowned photographer Tim Fitzharris and the paintings of John James Audubon, the palettes draw from nature's hues ranging from tranquil pastels to majestic earth tones. Each of the more than 48 colors in the collection is available in Olympic Premium's environmentally-preferred, Zero VOC / low odor formula.

"Olympic Paint's new Audubon Collection allows consumers to bring the brilliant hues of the natural world indoors, providing a connection with the landscapes that inspire them," said Sandy Pinto, director of licensing, National Audubon Society. "Our relationship with Olympic is well-aligned as connecting people with the beauty of nature; and giving them the power to protect it is at the heart of what Audubon does."

Olympic's new Audubon Collection is now available exclusively at Lowe's nationwide. Consumers will find within the Olympic "Colors of Inspiration" Center, the new Audubon Collection brochures that are designed to help simplify the decorating process. Each brochure features beautiful room photography that incorporates primary and accent colors highlighted in each of the eight palettes. Additionally, each card has large 3" x 4" corresponding color chips, making it easier for consumers to view the actual color.

As color selection can be overwhelming for many consumers, Olympic offers an online color visualizer, available at http://www.olympic.com. The site allows visitors to try Olympic's more than 1,200 colors as well as the Audubon Collection in various room-like settings. Additionally, there are 8 oz. samples available at Lowe's for under $3.00.

"The photography of Tim Fitzharris and paintings from John James Audubon truly provide incredible inspiration for a beautiful and moving color collection," said Eileen Schnorr, brand manager for Olympic Paint. "Our alliance with the National Audubon Society undoubtedly demonstrates how great relationships produce beautiful results. We look forward to seeing how consumers incorporate the new palettes into their homes."

About Olympic and PPG Industries, Inc.

Olympic Paints, a brand of PPG Architectural Finishes, Inc., is a category leader in the paint segment with distribution in Lowe's, the nation's second largest home improvement retailer. Olympic's Zero VOC, low odor Premium Interior line address consumers' desire for healthier options keeping their families' health and well-being in mind. Olympic's history of excellence and expertise in the paint category, paired with its offering of environmentally-preferred products, make Olympic the natural choice for "green" decorating. For more information and ongoing color updates, visit us at www.olympic.com or become an Olympic Paint fan on Facebook.com.

Pittsburgh-based PPG Industries is a leading North American supplier of architectural paints and stains. PPG is also the world's leading producer of transportation coatings and a major global supplier of industrial and packaging coatings, flat and fabricated glass, continuous-strand fiberglass and chemicals. For more information on PPG products, visit www.ppg.com.

About National Audubon Society

Now in its second century, Audubon connects people with birds, nature and the environment that supports us all. Our national network of community-based nature centers, chapters, scientific, education, and advocacy programs engages millions of people from all walks of life in conservation action to protect and restore the natural world. To learn more about Audubon, visit www.audubon.org.

Media Contact: Julie McNeal, Ketchum, julie.mcneal@ketchum.com, 404-879-9125

SOURCE Olympic Paint


Related Categories

Press Releases

Stocks Mentioned

PPG 60.67

+0.82 +1.37%
Volume: 586,967
Track PPG


Related Entities


Add Your Comment