Microsoft's (MSFT) CEO, Steve Ballmer, Addresses Wall Street Analysts of Online Initiatives
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Microsoft's (Nasdaq: MSFT) CEO, Steve Ballmer, addresses Wall Street analysts today. One main point Ballmer made was the importance for a large investment in its Internet business - to compete with Google (Nasdaq: GOOG). Ballmer told analysts that MSFT's online business could (someday) generate the majority of the economic value for his company.
Ballmer reiterated that the strategy in pursuing part/all of Yahoo (Nasdaq: YHOO) reflected the importance in Web search and could become a starting point for Microsoft and create a more formidable rival to Google in the Web search advertising field.
Ballmer "There's at least a $1 trillion opportunity in media, communications and advertising. There aren't a lot of $1 trillion opportunities out there", he says.
CNBC reports that when the presentation turned to Microsoft's online initiatives, things got a little uncomfortable because of Kevin Johnson's (president of MSFT's online business) sudden resignation yesterday for the CEO job at Juniper Networks (Nasdaq: JNPR).
Also today, according to several sources, Microsoft announced plans to bring its Web search and search ads to Facebook starting this fall.
Microsoft Corporation develops, manufactures, licenses and supports a range of software products for computing devices. [SM]
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