MasterCard (MA) Acquires Credit/Debit Card Offer Provider Truaxis, Inc.

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MasterCard (NYSE: MA) nnounced the acquisition of Truaxis, Inc., a Silicon Valley, California-based provider of relevant credit and debit card-linked offers to consumers through merchants and financial institutions. The integration of the Truaxis platform with the MasterCard network will allow for real-time offer delivery coupled with advanced analytics to ensure consumers get more meaningful offers, merchants gain efficiencies in driving sales and financial institutions build greater loyalty with customers.

This acquisition is a key component of the MasterCard strategy to deliver enhanced shopping experiences and added value to stakeholders through unique product innovations and partnerships with leaders in the offers and loyalty space.

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