Journal Communications (JRN) Reports July Revenues

August 19, 2008 9:04 AM EDT

Journal Communications, Inc. (NYSE: JRN) announced that for the seventh period ended July 27, 2008, total revenues for its Publishing and Broadcast groups of $31.77 million decreased 6.7% compared to $34.03 million reported for the seventh period ended July 29, 2007. For the seventh period 2008, advertising revenues of $26.58 million decreased 8.2% compared to $28.97 million for the 2007 seventh period. Both periods contained 28 days.

At the daily newspaper, total advertising revenue was $9.62 million, down 14.6% compared to $11.26 million. Specifically, retail advertising revenue was down 4.3%, classified advertising revenue was down 25.2%, national advertising revenue of $0.40 million decreased 39.2% and direct marketing revenue of $0.19 million was up 5.0%.

At the Broadcasting segment, total revenue at the Company's radio and television stations of $14.56 million decreased 3.1% compared to $15.02 million. At the television group, revenue decreased 3.0% to $8.47 million compared to $8.74 million.

Journal Communications, Inc. has four business segments: publishing, broadcasting, printing services and other. [SM]

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